{"id":919,"date":"2019-01-17T00:00:00","date_gmt":"2019-01-17T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/why-vr-isnt-dead-and-six-more-lessons-from-leaders-meet-innovation\/"},"modified":"2021-08-10T10:00:05","modified_gmt":"2021-08-10T10:00:05","slug":"why-vr-isnt-dead-and-7-more-lessons-from-leaders-meet-innovation","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/why-vr-isnt-dead-and-7-more-lessons-from-leaders-meet-innovation\/","title":{"rendered":"Why VR isn\u2019t dead and six more lessons from Leaders Meet: Innovation"},"content":{"rendered":"\n\n
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\n Jan 17, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Why VR isn\u2019t dead and six more lessons from Leaders Meet: Innovation<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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Seven lessons from Leaders Meet: Innovation.<\/p>\n \n \n \n

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Leaders Meet: Innovation, the future-focused annual half-day event organised by the NBA and Leaders, took place this year at BAFTA in London on 17th January.<\/h4>\n

By James Emmett<\/h6>\n

Owners, technologists and senior executives from across the worlds of sport, entertainment, media, transport, retail, and technology gathered to discuss the rapid convergence of their respective fields, and the next wave of innovations that look set to transform sport and our experience of it in the future. \u2018The future of\u2026\u2019 was the theme of the day, and there was plenty to chew on as the event drew to a close at lunch.<\/p>\n

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  1. Celebrity spotting<\/strong><\/li>\n<\/ol>\n

    Madison Square Garden\u2019s self-declared position as \u2018the World\u2019s Most Famous Arena\u2019 refers to both the New York venue\u2019s global reputation, but also the heft and star power of its regular celebrity visitors. Like all NBA arenas, MSG aims to offer a fully immersive entertainment experience, from the moment you purchase a ticket, to the moment you leave the venue. But, according to MSG\u2019s SVP of Business Operations Kristin Bernert, \u2018Celebrity Row\u2019 is a USP for anchor NBA team the New York Knicks \u2013 and there\u2019s a deliberate strategy in place to ensure that a regularly refreshed roster of celebs are then to see and be seen on the front row at Knicks games. \u201cWe have a VIP Services Group,\u201d Bernert said, \u201cAnd their job is to reach out to celebrities in New York and develop relationships with them.\u201d<\/p>\n