{"id":925,"date":"2018-12-06T00:00:00","date_gmt":"2018-12-06T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/broadcast-disruptors-bulletin-10-things-you-need-to-know-about-the-shifting-sports-media-landscape-today\/"},"modified":"2021-08-10T10:00:07","modified_gmt":"2021-08-10T10:00:07","slug":"broadcast-disruptors-bulletin-10-things-you-need-to-know-about-the-shifting-sports-media-landscape-today","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-10-things-you-need-to-know-about-the-shifting-sports-media-landscape-today\/","title":{"rendered":"Broadcast Disruptors Bulletin: 10 things you need to know about the shifting sports media landscape today"},"content":{"rendered":"\n\n
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\n Dec 06, 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Articles<\/a>\n\n\t\t\t\t\t\t

Broadcast Disruptors Bulletin: 10 things you need to know about the shifting sports media landscape today<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/articles\/broadcast-disruptors-bulletin-10-things-you-need-to-know-about-the-shifting-sports-media-landscape-today\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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The latest edition of the bi-weekly Broadcast Disruptors Bulletin; your\u00a0guide to what\u2019s new in and around the sports broadcast and media industry.<\/p>\n \n \n \n

\n

The latest edition of the bi-weekly Broadcast Disruptors Bulletin; your\u00a0guide to what\u2019s new in and around the sports broadcast and media industry. Featuring the likes of Golf TV, Eleven Sports, Formula 1, DAZN as well as a take on Wilder vs Fury.<\/h4>\n

By James Emmett and David Cushnan<\/h6>\n
\n

In partnership with:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

If you haven’t already, sign up for free<\/a> to receive the bulletin straight to your inbox every second Thursday.<\/p>\n

 <\/p>\n

Short form<\/strong><\/p>\n

2018: a year of commitment
\nF1 TV audiences up
\nInside Hotstar’s international strategy
\nDAZN launches in Brazil
\nNBA facilities UGC with TikTok
\nGolf TV hires Stuart Roach
\nMartin Stewart takes Sky New Zealand CEO role
\nNew Comcast era begins with Sky-NBC collaboration
\nEleven pilots interactive broadcast experience
\nWilder vs Fury pirated on a mass scale<\/p>\n

 <\/p>\n

Long form<\/strong><\/p>\n

BIG PICTURE<\/strong><\/h3>\n

Welcome to the latest Broadcast Disruptors Bulletin from Leaders, your guide to what\u2019s new in and around the sports broadcast and media industry. Fantastic to see a European cohort of you in London yesterday for our latest think tank on reimaging the sports broadcast experience. Consider it reimagined. Thanks for all your feedback, suggestions and ideas to date \u2013 please do keep them coming to david.cushnan@leadersinsport.com<\/a> and james.emmett@leadersinsport.com<\/a>. We\u2019re also keen for you \u2013 the cream of the world\u2019s sports broadcasting crop \u2013 to tell us about what you regard as the most significant developments in sports media this year. Get in touch.<\/p>\n

It\u2019s a time of great change, we know that, but 2018 seems set to be remembered as the year in which the major players truly committed to OTT \u2013 from Amazon<\/strong> doubling down on its NFL<\/strong> rights and picking up a tasty Premier League<\/strong> package to Major League Baseball<\/strong>\u2019s flirtation with Facebook<\/strong>, Eleven<\/strong>\u2019s launch in the UK to DAZN<\/strong>\u2019s startling series of launches around the world in major markets like Italy, the United States and, just last week, Brazil.<\/p>\n

And that commitment came in spite of the continuing technical challenges of successfully creating, launching and managing an OTT product. Teething problems abounded but it seems that the tech giants, broadcasters and rights holders launching their own direct-to-consumer services are willing to accept that a period of public stress-testing is a necessary part of the process \u2013 and that there is in fact no alternative when it comes to significant live streaming.<\/p>\n

If 2018 was the year of commitment, then 2019 has to be about proof of delivery.<\/p>\n

 <\/p>\n

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THE NUMBERS<\/strong><\/h3>\n

Nielsen Sports has produced its annual review of Formula One\u2019s TV audiences, at the end of a mammoth 21-race 2018 season. According to its analysis, the global audience in 2018 stood at 1.31 billion \u2013 a number which will be scrutinised closely next year as the series moves increasingly behind a paywall in several key markets; in the UK, for example, Sky Sports will be the only place to watch Formula One live next year, apart from the British Grand Prix which will be shown live by Channel 4. All other races will be available free-to-air on a highlights basis only. Below are Nielsen\u2019s global audiences for selected Grands Prix this year.<\/p>\n

 <\/p>\n

\"\"Source: Nielsen Sports<\/strong><\/p>\n

 <\/p>\n

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INSIDE VIEW<\/strong><\/h3>\n

In the mixed zone with…. Ipsita Dasgupta, President of Strategy and New Ventures, Star India<\/strong><\/p>\n

\"\"<\/p>\n

You run strategy for Star and also look after two businesses, the Pro Kabaddi League and streaming app Hotstar outside India \u2013 how is the latter developing?<\/strong><\/p>\n

I\u2019ve spent my entire career selling American products and services in emerging markets; this is the reverse. I take home-grown and emerging market products and globalise them, and largely starting in mature markets. We launched Hotstar as a streaming service \u2013 it has live sports and the largest sports we have are cricket and kabaddi. The Pro Kabaddi League has 317 million viewers in India, so it\u2019s the second-biggest sport in India today in terms of viewership. It also has Bollywood and South-East Asian entertainment. We launched Hotstar in the US and Canada last year in September with the India-Australia series. Hotstar has live sports, Bollywood and other movies, and entertainment and drama from south Asia, from India. In September we launched in the UK and in the next six months to a year, we\u2019ll launch across the rest of the world. The idea is that Hotstar in each country should look different, so Hotstar in the US should look different from Hotstar UK and Hotstar in the Middle East, to suit the needs of that market.<\/p>\n

What are you learning about the audiences in these expansion markets?<\/strong><\/p>\n

If we just start with the South East Asian diaspora, which is essentially India, Pakistan, Bangladesh and Sri Lanka, we have about 40 million people plus around the world, spread out into different pockets. One reason we started out with the US was it\u2019s the largest market \u2013 the US and Canada has about 6.8 million people \u2013 and the most affluent. And they\u2019re highly digital, which works well for us. What we\u2019ve found is we just start with the diaspora. When we\u2019re selling cricket in a market, we find that the West Indian community is the second biggest in the market and looking to get access to just as much sport. We\u2019re buying rights for content that\u2019s a lot more localised in these markets.<\/p>\n

What\u2019s the rationale behind developing and distributing Hotstar as an OTT product globally?<\/strong><\/p>\n

We\u2019re linear everywhere and distributed well across the world, but the idea of OTT was slightly different. We looked at the explosion of content and how it\u2019s developing in India, on the entertainment and sport side, and we felt like if we didn\u2019t get out direct-to-consumer our consumers wouldn\u2019t get access to everything that was happening in India. So there\u2019s a lot more content on our OTT platform than there is on linear, because on linear it\u2019s the channels that the distributors want. If you\u2019re a cricket watcher in the US you might watch with your friends on the weekend but a lot of the time it can be a lonely experience because you get back to work the next morning and everyone\u2019s talking about football or cricket \u2013 nobody cares what Virat Kohli did yesterday. Whereas in India we find most people are watching live, on Hotstar or on TV, in the US, for example, 50% of the watching is video on demand; they\u2019re watching highlights and surrounding content \u2013 when you\u2019re at work at 10am on a Monday morning and want that euphoria to come back, your only companion to loving cricket is the app.<\/p>\n

Ipsita Dasgupta was speaking at October\u2019s Leaders Sport Business Summit in London<\/a>.<\/em><\/p>\n

 <\/p>\n

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RIGHTS WATCH<\/strong><\/h3>\n

DAZN ranger<\/strong>
\nIt\u2019s been quite the second half of the year for DAZN, with launches in Italy and the United States and the announcement it will move into Spain next year followed up last week by news it is entering the Brazilian market with a suite of football rights. As well as Copa Sudamericana games, DAZN has acquired Serie A and Ligue 1 rights in the territory, the latter making Neymar\u2019s Paris Saint-Germain games available to Brazilians for the first time this season. While the full platform won\u2019t be available until March, DAZN is planning free coverage on Facebook and YouTube beginning from tomorrow. In Spain, meanwhile, DAZN has added Euroleague Basketball rights from next season to a launch portfolio which also includes MotoGP and the Premier League.<\/p>\n

NBA TikToks another box<\/strong>
\nThe NBA\u2019s new partnership with ByteDance will mean bite-size, customised game and behind the scenes content will be available in markets including the US, Brazil, Indonesia, India, Japan and Korea via short-form UGC video service TikTok, as well as in China through the Douyin, Toutiao and Xigua platforms.<\/p>\n

\n

THE JOBS BOARD<\/strong><\/h3>\n

New approach for Roach<\/strong>
\nDiscovery has hired Stuart Roach<\/strong>, F1\u2019s Director of Digital Content, as its VP of Content Production for Golf TV, the streaming platform the company is launching primarily to house its new PGA Tour rights and, as announced last week, a dedicated Tiger Woods channel. Roach has previously had stints running the Olympic Channel\u2019s digital content team during its launch phase and is a former Senior Digital Producer at BT Sport.<\/p>\n

Stewart swaps OSN for Sky New Zealand<\/strong>
\nOSN CEO Martin Stewart<\/strong> has joined Sky New Zealand, where he will replace John Fellett as CEO. He will be replaced at the Middle East and North African broadcast network by Patrick Tillieux<\/strong>. Tillieux will oversee a sports rights portfolio which includes WWE and International Cricket Council events, while Stewart is entering a market where Sky is facing a growing challenge from telco Spark, which has recently landed rights to Formula One and the Premier League.<\/p>\n

\n

CONTENT PRODUCTION<\/strong><\/h3>\n

Comcast-ing<\/strong>
\nIn what might be an early sign of collaborations to come following Comcast\u2019s acquisition of Sky, NBC\u2019s Premier League coverage, now a fixture of the network\u2019s Saturday morning line-up, has begun to feature contributions from Sky Sports on-air talent, with the two broadcasters sharing interview content and the likes of Gary Neville making post-match contributions to NBC\u2019s live game coverage.<\/p>\n

Eleven\u2019s a crowd<\/strong>
\nEleven Sports\u2019 latest feature, Watch Together, will have a trial period in the streaming service\u2019s various markets over the coming weeks. Viewers of Eleven\u2019s live programming will have the option to \u2018create a room\u2019 and invite four friends to \u2018share the emotion of watching a live sport event\u2019. It is working with Reactoo, one of several companies to have developed such interactive online environments, on the trial.<\/p>\n

 <\/p>\n

\n

DISTRIBUTION\u00a0<\/strong><\/h3>\n

Pirate Fury<\/strong>
\nThe pirates were out in force for the heavyweight title fight between Deontay Wilder and Tyson Fury this weekend. According to UK-based piracy tracker Muso, 9,982,144 people watched the fight via a pirate stream. 1.9 million of those were recorded in the US, where Showtime were broadcasting the fight on pay-per-view, and over a million in the UK, where BT Sport were doing the same. According to Muso, the fight was made available on 133 pirate domains, and on 80 YouTube live links. Ring Magazine reports that the fight generated between 320,000 and 325,000 pay-per-view sales in the US.<\/p>\n

Thanks for reading this edition of the Broadcast Disruptors Bulletin. We\u2019ll have another for you a fortnight today; and if you haven\u2019t subscribed yet, do remember to opt-in here<\/a>.<\/strong><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

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