{"id":937,"date":"2018-10-04T00:00:00","date_gmt":"2018-10-04T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/meet-the-shortlist-sponsorship-2\/"},"modified":"2021-08-10T10:00:09","modified_gmt":"2021-08-10T10:00:09","slug":"meet-the-shortlist-sponsorship-2","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/meet-the-shortlist-sponsorship-2\/","title":{"rendered":"Meet the Shortlist: Sponsorship"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Meet-the-Shortlist-Template-2-LSA-2018-Sponsorship.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Oct 04, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Meet the Shortlist: Sponsorship<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-the-shortlist-sponsorship-2\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-the-shortlist-sponsorship-2\/&#038;text=Meet the Shortlist: Sponsorship\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Meet the Shortlist: Sponsorship. https:\/\/leadersinsport.com\/sport-business\/articles\/meet-the-shortlist-sponsorship-2\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/meet-the-shortlist-sponsorship-2\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">A direct insight into the Leaders Sports Awards, Sponsorship category. Who will pick up the trophy next Tuesday?<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>At the top end of sport, sponsorships have become true partnerships \u2013 rich, multi-layered marketing strategies tailored to the specific objectives of a brand and fully integrated into a rights holder\u2019s activity. After much debate and deliberation, the Leaders Sports Awards judges decided upon these six as best-in-class examples of the art form. But only one can win: all will be revealed at the Leaders Sports Awards 2018, in London next Tuesday.<\/p>\n<hr \/>\n<p><span class=\"5Lc6M9zCwnoyiJUP\"><iframe loading=\"lazy\" title=\"Join the Flu Fighters! Beat The Scrum - Widnes Vikings\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jICfoDydsoc?list=PLqU8xTUoBDWCsocV1iSY9q8xEv8yQD608\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3>Beat the Scrum<br \/>\nby Widnes Vikings, with the NHS Mid-Mersey A&amp;E Delivery Board &amp; Renova Developments<\/h3>\n<p>English rugby league club Widnes Vikings formed a groundbreaking primary club partnership with the National Health Service (NHS) for the 2018 Super League season. The landmark partnership has seen the creation of a new brand called &#8216;Beat The Scrum&#8217;, which is used to raise awareness of how people can lead healthier lifestyles and make the right choices when accessing NHS services. Through an innovative mix of digital promotion, PR campaigns, stadium advertising, as well as presence on the front of the Vikings\u2019 2018 playing shirts, the partnership has made a major contribution towards reducing the pressures faced by vital NHS services, such as accident and emergency departments.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19464\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/Beat-The-Scrum-logo-e1538676743472.jpg\" alt=\"\" width=\"130\" height=\"90\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19458\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/Cricket-has-no-boundaries.jpg\" alt=\"\" width=\"1492\" height=\"718\" \/><\/p>\n<h3><strong>Cricket has No Boundaries<br \/>\nby NatWest and M&amp;C Saatchi Sport &amp; Entertainment<\/strong><\/h3>\n<p>In 2017, NatWest evolved the role of sponsorship by instilling a higher purpose and addressing an issue of social importance. The bank did so to underpin its new brand promise \u2013 \u2018We are what we do\u2019 \u2013 and to kickstart a new phase of its involvement in English cricket. NatWest launched \u2018Cricket Has No Boundaries\u2019, a campaign that showcases and celebrates the diversity of modern cricket in England and Wales. Through a powerful creative featuring a disabled cricketers and a young girl playing street cricket, activation including donation to the Chance to Shine charity on matchdays and a documentary series, the campaign has shone a light on what NatWest believes to be the most inclusive and diverse sport in the UK and helped more people access the sport through the Chance to Shine partnership.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19465 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/1200px-Natwest_logo.svg-e1538678211496.png\" alt=\"\" width=\"85\" height=\"94\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19466 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/mc-saatchi-e1538677012885.jpg\" alt=\"\" width=\"250\" height=\"79\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"YODqaBp7xQURGd0BCrZyuF0feRqVWNYASg9gE8PnDhVIcMA3pzoksKEHjZOrlXkwtyo5aCTQmNf7vxdvJF8Swzi642\"><iframe loading=\"lazy\" title=\"LA Clippers &amp; Bumble: #StrongerWithHer Movement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WkO_dx0eRak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3><strong>Female Empowerment Program by L.A. Clippers and Bumble<\/strong><\/h3>\n<p>The Los Angeles Clippers NBA team and social app Bumble have partnered together in a global, cross-industry effort to advance gender equality. Together, they are leveraging their influence, resources and commitment to diversity in their respective industries to empower women in the workplace. The partnership serves as a catalyst for communities to think about ways they can continue to empower women; longer-term the goal is to change the status quo about women leadership and equality for future generations. The Clippers debuted the Bumble \u2018Empowerment\u2019 badge on its jerseys, while a platform to mentor young professional women who aspire to be leaders is in the works.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19467 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/la-clippers-e1538677118372.png\" alt=\"\" width=\"120\" height=\"91\" \/>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19468 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/Bumble-e1538678234231.jpg\" alt=\"\" width=\"140\" height=\"75\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19461\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/SB0035.03-Head-Shoulders_-_ShouldersofGreatness-Social-Pro.jpg\" alt=\"\" width=\"1080\" height=\"1080\" \/><\/p>\n<h3><strong>Head &amp; Shoulders, #ShouldersofGreatness Social Program<br \/>\n<\/strong><strong>by MKTG, Head &amp; Shoulders and the NFL<\/strong><\/h3>\n<p>MKTG works in partnership with shampoo brand Head &amp; Shoulders to optimise the brand\u2019s sponsorship of the National Football League. As Head &amp; Shoulders\u2019 marketing agency of record, MKTG manages the NFL partnership and key relationships with the league office, teams and athletes, notably current spokesperson Odell Beckham Jr. The NFL partnership is designed to drive relevance with Head &amp; Shoulders\u2019 target audience \u2013 males between 18 and 54 \u2013 with a target of attracting a million new users during the 2017\/18 season. Beckham Jr. was the focus of its \u2018Shoulders of Greatness\u2019 weekly social programme where three of the best NFL performance of the week were recognised on the brand\u2019s social channels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19469 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/MKTG-e1538678400135.jpg\" alt=\"\" width=\"100\" height=\"55\" \/>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19470 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/Head__Shoulders-e1538677662180.png\" alt=\"\" width=\"160\" height=\"84\" \/>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19472\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/NFL-e1538677714949.png\" alt=\"\" width=\"90\" height=\"85\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19462\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/hockey-is-for-everyone.png\" alt=\"\" width=\"810\" height=\"456\" \/><\/p>\n<h3><strong>Hockey is for Everyone Month Activation<br \/>\nby Monumental Sports and Entertainment and Etihad Airways<\/strong><\/h3>\n<p>In its partnership with Monumental Sports &amp; Entertainment, Etihad Airways has become the exclusive airline partner for the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and Capital One Arena. As a result, Monumental is building and growing its brand with a global audience and Etihad Airways is further establishing itself as a major global airline in the United States. Through content delivered on multimedia platforms, community initiatives in the US and United Arab Emirates and media coverage of its \u2018Hockey is for everyone\u2019 month, the partnership highlighted diversity and inclusion within the sport. The agreement also involves naming rights to the VIP lounge at the Capital One Arena, part of a strategic aim to introduce the Etihad brand to Washington officials and political influencers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19475\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/Monumental-Sports-and-Entertainment-e1538677812337.png\" alt=\"\" width=\"110\" height=\"100\" \/>\u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19476\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/Etihad-Airways-e1538677847356.png\" alt=\"\" width=\"110\" height=\"110\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"8u6nlJ15CocHmgQZEfz2V3Kv4UPxdMX9FTBR7wDhNt0ArbSk\"><iframe loading=\"lazy\" title=\"DHLUnitedDelivered \u2013 201718 Global Tour Season Highlights\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rSBSlJHNpeY?list=PL397EC5332E170531\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3><strong>UNITED. DELIVERED.<br \/>\nby DHL, Manchester United &amp; Bright Partnerships<\/strong><\/h3>\n<p>DHL&#8217;s partnership with Manchester United has brought together two major global brands, with United claiming over 659 million fans around the world and DHL having a presence in over 220 countries and territories. As United\u2019s official logistics partner since 2010, DHL has showcased its international logistics network by bringing fans, customers and employees closer to the club via a suite of assets including in-match branding, digital and social, tickets and hospitality, access to current and former players, access to the stadium and training group and delivery of the team\u2019s new home kit each season.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19477 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/DHL-e1538678358569.png\" alt=\"\" width=\"180\" height=\"55\" \/>\u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19478\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/manchester-united-e1538677969260.png\" alt=\"\" width=\"100\" height=\"101\" \/>\u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19479 size-full\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/10\/BRIGHT-LOGO-e1538678381350.jpg\" alt=\"\" width=\"180\" height=\"52\" \/><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>A direct insight into the Leaders Sports Awards, Sponsorship category. Who will pick up the trophy next Tuesday?<\/p>\n","protected":false},"featured_media":938,"menu_order":0,"template":"","categories":[1],"pathway":[],"topic":[],"sport":[],"class_list":["post-937","article","type-article","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the Shortlist: Sponsorship - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/articles\/meet-the-shortlist-sponsorship-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Shortlist: Sponsorship - Sport Business\" \/>\n<meta property=\"og:description\" content=\"A direct insight into the Leaders Sports Awards, Sponsorship category. 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