{"id":949,"date":"2018-09-06T00:00:00","date_gmt":"2018-09-06T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/meet-the-shortlist-live-experience-2\/"},"modified":"2022-03-23T18:21:42","modified_gmt":"2022-03-23T18:21:42","slug":"meet-shortlist-live-experience","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-live-experience\/","title":{"rendered":"Meet the Shortlist: Live Experience"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Meet-the-Shortlist-Template-2-LSA-2018-Live-Experience.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Sep 06, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Meet the Shortlist: Live Experience<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-live-experience\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-live-experience\/&#038;text=Meet the Shortlist: Live Experience\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Meet the Shortlist: Live Experience. https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-live-experience\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/meet-shortlist-live-experience\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">With just over a month to go to the big night, get an insight into the work of this year&#8217;s Leaders Sports Awards Live Experience category.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>For any sports event promoter or team finding ways to continuously enhance the spectator experience is a key and constant priority, from customer service to improved facilities, the use of technology to generating unique moments. Whether it\u2019s delivering something special for fans attending a game, serving up a treat for guests in a hospitality suite or creating something entirely new to allow more people to experience an event, these are the judge\u2019s six outstanding candidates for the Leaders Sports Awards Live Experience category. Find out who wins on Tuesday 9<sup>th<\/sup> October, at London\u2019s Natural History Museum.<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/leaders-sports-awards\/the-evening\/\"><button>Join them on the night<\/button><\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18900\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Intel-at-the-Olympic-Games.jpg\" alt=\"\" width=\"956\" height=\"539\" \/><\/p>\n<h3>Intel House at the PyeongChang 2018 Olympic Winter Games<br \/>\nby Intel and GMR Marketing<\/h3>\n<p>Intel signed its groundbreaking Olympic agreement in June 2017 and hired GMR Marketing to deliver a world-class product showcase experience for its international C-Level B2B guests at the PyeongChang 2018 Olympic Winter Games. Intel and GMR created Intel House, transforming a three-storey Korean restaurant into a customised, technology-rich space to serve as a home away from home for Intel\u2019s top current and potential customers. Intel showcased its True VR, esports, drones and 5G technologies amidst traditional Korean entertainment and cultural experiences, high-end catering and Olympic athlete appearances in a lounge environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18901\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/intel-e1536162776706.png\" alt=\"\" width=\"120\" height=\"79\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18902\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/GMR-e1536162802616.png\" alt=\"\" width=\"75\" height=\"75\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"Oc9AeLkW0sVqFtmUyBlwYHGKxvp52J7Q4fj1n83IaSiTZEgXP\"><iframe loading=\"lazy\" title=\"Liverpool FC&#039;s visit to India: Wrap-up Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ck17a5gxoAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h3>LFC World 2017\/18<br \/>\nby Liverpool FC and CSM Live<\/h3>\n<p>LFC World, presented by Standard Chartered, is an experiential activation designed to build deeper connections with fans of Liverpool FC around the world and utilise the opportunity to engage fans with the club\u2019s partners. The CSM Live agency worked alongside the club to define, design and deliver three immersive experiences in Mumbai, Jakarta and Dubai for the 2017\/18 season. The experiences utilised state of the art technology, engaging partner activations, live screenings of big matches and featured past Liverpool FC legends presenting; Anfield\u2019s famous Shankly Gates were also replicated in beautiful detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18905\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Liverpool-FC-e1536163197938.png\" alt=\"\" width=\"90\" height=\"123\" \/>\u00a0 \u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18906\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/CSM-live-e1536163239792.png\" alt=\"\" width=\"135\" height=\"70\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18903\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/milwaukee-bucks.jpg\" alt=\"\" width=\"896\" height=\"583\" \/><\/p>\n<h3>Return to MECCA<br \/>\nby Milwaukee Bucks<\/h3>\n<p>To create a truly one-of-a-kind celebration of the franchise&#8217;s 50th NBA season, the Milwaukee Bucks took the concept of &#8220;turn-back-the-clock&#8221; night to the extreme, returning to its original home arena for one night only. The &#8220;Return to the MECCA&#8221; game featured the Bucks debuting 1968 throwback uniforms and playing on a replica of the famous MECCA court &#8211; designed by pop artist Robert Indiana in the &#8217;70s &#8211; in the first NBA game to take place in the UWM Panther Arena, formerly known as MECCA, in 30 years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18907\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Milwaukee_Bucks-e1536163294504.png\" alt=\"\" width=\"85\" height=\"105\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18908\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/LI0047.02-Samsung-Slider-1.jpg\" alt=\"\" width=\"4475\" height=\"2707\" \/><\/p>\n<h3>Samsung Slider<br \/>\nby Samsung UK and M&amp;C Saatchi Sport &amp; Entertainment<\/h3>\n<p>The Samsung Slider arrived at Twickenham for the 2017 HSBC London Sevens to offer a live sport viewing experience like no other and link to the latest Samsung QLED TV range. Standing by Samsung\u2019s \u2018Fewer, Bigger, Better\u2019 ethos, the supporting campaign included pre-event content films, PR opportunities with leading England Rugby players and a strategy partnership with the Telegraph newspaper. The slider \u2013 a \u2018state of the art four person mobile seating unit\u2019 which moves up and down the touchline, following play \u2013 was operational for all 45 games during the tournament, with Samsung capitalising on the Sevens atmosphere to record over 4.2 million #SamsungSlider impressions over the weekend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18909\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Samsung-e1536164379701.png\" alt=\"\" width=\"170\" height=\"57\" \/>\u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18911\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/blacktransoriginal-copy-e1536164353762.jpg\" alt=\"\" width=\"160\" height=\"51\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18912\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Edgbaston.jpg\" alt=\"\" width=\"472\" height=\"348\" \/><\/p>\n<h3>The Greatest Finals Day<br \/>\nby Edgbaston<\/h3>\n<p>NatWest T20 Blast Finals Day is the biggest day in England\u2019s domestic cricket calendar. The 2017 event broke multiple records and was labelled as the best in the tournament&#8217;s 14-year history. Staged at Edgbaston and delivered with the England &amp; Wales Cricket Board (ECB), Finals Day breaks cricket traditions with enhanced off-field entertainment. A record attendance of 24,426 were treated to an unforgettable sing-off between former England player Andrew \u2018Freddie\u2019 Flintoff and Sky Sports commentator David \u2018Bumble\u2019 Lloyd, plus the annual mascot race, as well as seeing Notts Outlaws crowned champions on a day that saw more than 1,000 runs scored.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18913\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/logo_partner_edgbaston-stadium-e1536164024758.png\" alt=\"\" width=\"200\" height=\"75\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18914\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/LI0055.03-Manchester-City_-The-Tunnel-Club_-Live-Experience-1.jpg\" alt=\"\" width=\"5000\" height=\"3004\" \/><\/p>\n<h3>The Tunnel Club<br \/>\nby Manchester City FC<\/h3>\n<p>Manchester City FC launched a world-first in football for the 2017\/18 season, when it opened The Tunnel Club, a hospitality facility that the club says \u2018redefines standards and customer experience on a global scale\u2019. Tunnel Club guests are invited to watch players enter and leave the field at the Etihad Stadium through a 250m\u00b2 glass tunnel that leads directly from the venue\u2019s dressing rooms to the pitch itself. The Tunnel Club, which runs to two levels, also gives guests the chance to listen to matchday tactical insights via an interactive presentation by club performance analysts, as well as guest interviews and heated stadium seats directly behind Pep Guardiola\u2019s dugout.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18915\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Manchester_City_FC-e1536164173925.png\" alt=\"\" width=\"80\" height=\"80\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>With just over a month to go to the big night, get an insight into the work of this year&#8217;s Leaders Sports Awards Live Experience category.<\/p>\n","protected":false},"featured_media":950,"menu_order":0,"template":"","categories":[25,56,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-949","article","type-article","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-strategy-and-commercialisation","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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