{"id":967,"date":"2019-09-11T00:00:00","date_gmt":"2019-09-11T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/meet-the-shortlist-content-creation-2\/"},"modified":"2021-08-10T09:59:58","modified_gmt":"2021-08-10T09:59:58","slug":"shortlist-content-creation","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/shortlist-content-creation\/","title":{"rendered":"Meet the Shortlist: Content Creation"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Meet-the-Shortlist-Template-2-LSA-2018-Content-Creation.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Sep 11, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Meet the Shortlist: Content Creation<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/shortlist-content-creation\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/shortlist-content-creation\/&#038;text=Meet the Shortlist: Content Creation\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Meet the Shortlist: Content Creation. https:\/\/leadersinsport.com\/sport-business\/articles\/shortlist-content-creation\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/shortlist-content-creation\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">First in the 2019 series, Meet the Shortlist will explore the Leaders Sports Awards finalists ahead of the big night this October, and give you a direct insight into their work.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><strong>As distribution becomes easier, across a host of platforms, sports organisations across the world increasingly resemble media houses: teams and leagues are tooling up, investing in creative talent and devoting increasing resource to content production. Brands are doing the same, in order to activate partnerships more effectively and strategic partnerships with platforms and publishers are being formed, to engage existing fans and attract new ones. It is therefore no surprise that the Leaders Sports Awards Content Creation category has been hotly contested, with submissions from all corners of the industry. Ahead of the big night on Wednesday 9th October, these are our judges\u2019 final five.<\/strong><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/leaders-sports-awards\/the-evening\/https:\/\/leadersinsport.com\/leaders-sports-awards\/tablepackages\/\"><button>Join them on the night<\/button><\/a><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24200 \" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2019\/09\/Bleacher-Report-Champions-1024x576.png\" alt=\"\" width=\"681\" height=\"383\" \/><\/p>\n<h1><strong>B\/R Football Present: The Champions by Bleacher Report<\/strong><\/h1>\n<p>Last year, Bleacher Report Football introduced an animated content series to tie in its coverage of the Champions League in the United States. The spoof reality series documented all 800 UEFA Champions League players and their managers living in the Chateau du Champions. Creatively taking advantage of the popularity of reality television and comically integrating it with football stars has drawn 47 million social views and four million social engagements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24230\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2019\/09\/br_football_full_logo-13680-237x300.png\" alt=\"\" width=\"78\" height=\"99\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"CATMY9VaoJyHZdQjS46P3iKbq\"><iframe loading=\"lazy\" title=\"BUU - BROTHERS UNIVERSALLY UNITED | #NoToDiscrimination \ud83c\udf0d\u26ab\ud83d\udd35\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZDk4ygx-lN0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h1><strong>BUU. Brothers Universally United by Inter Media House and Alkemy digital_enabler<\/strong><\/h1>\n<p>Last year, Bleacher Report Football introduced an animated content series to tie in its coverage of the Champions League in the United States. The spoof reality series documented all 800 UEFA Champions League players and their managers living in the Chateau du Champions. Creatively taking advantage of the popularity of reality television and comically integrating it with football stars has drawn 47 million social views and four million social engagements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24233\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2019\/09\/download.png\" alt=\"\" width=\"92\" height=\"91\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24232\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2019\/09\/alkemy.jpg\" alt=\"\" width=\"122\" height=\"99\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"2rKbLSHxtgERCD0yoh5dj9wmJYTZI63FQPs\"><iframe loading=\"lazy\" title=\"Pro golfers brainstorm &quot;viral&quot; video ideas\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xwQx_zbuJCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h1 style=\"text-align: left;\"><strong>The Content Committee by PGA European Tour<\/strong><\/h1>\n<p style=\"text-align: left;\">The European Tour\u2019s short \u2018The Content Committee\u2019 film, published on social media, showcases the characters and cultures on tour and was designed to engage and humour audiences while delivering significant media value for partners. The film featured Tommy Fleetwood, Henrik Stenson, Lee Westwood, Thomas Bjorn and Eddie Pepperell. The humorous video shows the golf stars coming up with ideas for viral videos in a boardroom-style meeting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24354\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2019\/09\/ET-Portrait_CMYK-300x206.jpg\" alt=\"\" width=\"146\" height=\"100\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/3I9Z95HUxoc\">https:\/\/youtu.be\/3I9Z95HUxoc<\/a><\/p>\n<h1><strong>Google Home Mini Launch <\/strong><strong>by Toronto Raptors<\/strong><\/h1>\n<p>Google partnered with the Toronto Raptors to promote their new product, the Google Home Mini in Canada. The advertising has been shown on various TV spots in Canada such as Sportsnet and TSN and also on billboards, Youtube and other social media platforms. Toronto Raptors players including Kyle Lowry and Danny Green starred in the comical advertisements. In addition to these promotional assets, Google also collaborated with a trio of fan-favourite Raptors (DeMar DeRozan, Jakob Poetl and Pascal Siakam) to create a series of videos that show fans how they use Google Home.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5698\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2016\/05\/Logo-Google-150x150.jpg\" alt=\"\" width=\"112\" height=\"112\" \/>\u00a0 \u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18414\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/08\/Toronto_Raptors-150x150.png\" alt=\"\" width=\"112\" height=\"112\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"8JMtvNWsRBP0fDEnGUebQ1pc4AmVLIujTSHgz9Z5FXdhrakxiy2O7KC6\"><iframe loading=\"lazy\" title=\"SAP and Manchester City: Who\u2019s the Blue?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8o1Z37OATB8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h1><strong>SAP + Manchester City \u2018Who\u2019s The Blue?\u2019 by Momentum Worldwide<\/strong><\/h1>\n<p>The social media campaign hashtag \u2018whostheblue?\u2019 released by SAP and Manchester City featured a series of entertaining, statistics-based videos starring Manchester City players, and targeted Manchester City\u2019s global fan-base. The videos were released on Facebook, Twitter, and Instagram every day throughout the week, each one featuring a player showing off his skills. But to make things more difficult and competitive, the players were wearing a blue morphsuit that covered their entire body and face. The only clue shown in the videos to each player\u2019s identity was their stats collected by SAP.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5575\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2016\/05\/Logo-SAP-150x150.jpg\" alt=\"\" width=\"112\" height=\"112\" \/>\u00a0 \u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18915\" src=\"https:\/\/leadersinsport.com\/wp-content\/uploads\/2018\/09\/Manchester_City_FC-150x150.png\" alt=\"\" width=\"112\" height=\"112\" \/><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>First in the series, Meet the Shortlist will explore the Leaders Sports Awards finalists ahead of the big night this October, and give you a direct insight into their work.<\/p>\n","protected":false},"featured_media":968,"menu_order":0,"template":"","categories":[25,19],"pathway":[],"topic":[],"sport":[],"class_list":["post-967","article","type-article","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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