{"id":981,"date":"2018-05-29T00:00:00","date_gmt":"2018-05-29T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/reports\/curtain-call-after-dark-at-the-leaders-sport-business-summit-day-two\/"},"modified":"2022-03-17T18:53:16","modified_gmt":"2022-03-17T18:53:16","slug":"curtain-call-dark-leaders-sport-business-summit-day-two","status":"publish","type":"article","link":"https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit-day-two\/","title":{"rendered":"Curtain call: After dark at the Leaders Sport Business Summit \u2013 day two"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/lego.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                May 29, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/articles\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Articles<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Curtain call: After dark at the Leaders Sport Business Summit \u2013 day two<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit-day-two\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit-day-two\/&#038;text=Curtain call: After dark at the Leaders Sport Business Summit \u2013 day two\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Curtain call: After dark at the Leaders Sport Business Summit \u2013 day two. https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit-day-two\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/articles\/curtain-call-dark-leaders-sport-business-summit-day-two\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Seen and heard at the TimesCenter today.<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>As a closing line is drawn under the Leaders Sport Business Summit New York for another year, a beeline is made for networking drinks across the road at the Hilton, at the Esports Observer drinks at Rainbow Room, and to the SBJ Sports Business Awards this evening. Leaders Week continues with the Ultimate Fan Experience at Microsoft Conference Center from 9am tomorrow, but for now here\u2019s a piping hot wrap-up of day two of the Leaders Sports Business Summit.<\/p>\n<h4><strong><br \/>\nSeen:<\/strong><\/h4>\n<ul>\n<li><strong>Liverpool FC <\/strong>CEO <strong>Peter Moore<\/strong> is off to Kiev directly after Leaders for the UEFA Champions League final. If he was supposed to be sitting next to Leaders CEO \u2013 and fellow Liverpudlian \u2013 Jimmy Worrall, he\u2019ll probably be changing his seat as the Leaders man opted to introduce his old friend with a hype video for the blue half of Liverpool and a partnership between Angry Birds and Everton FC. As the only Premier League CEO on Twitter though, Moore knows how to deal with a pesky heckler. And just a season into the job, it\u2019s clear the former EA Sports man has brought some Silicon Valley thinking \u2013 at least in terms of organisational best practice \u2013 to what was already one of the biggest brands in football. As the team has marched its way to another European final, Moore has gone about building a vision, some stretch goals and a manifesto that captures the essence of the club: \u2018our pulse is global, our heart is local; and you\u2019ll never walk alone is both our anthem and our rallying cry.\u2019<\/li>\n<li><strong>NBC Sports <\/strong>Chairman <strong>Mark Lazarus<\/strong> was bullish on the Peacock\u2019s ratings performances of recent months. The network\u2019s new \u2018Total Audience Delivery\u2019 methodology is a response to what Lazarus sees as inadequate measurement standards for modern media consumption. \u2018TAD\u2019 aggregates viewer engagement across television, streaming, and social and gives a much more generous \u2013 NBC would no doubt say realistic \u2013 metric. As linear ratings continue to decline \u2013 and the talk of cord-cutting and disruption only intensifies \u2013 I wouldn\u2019t bet against other networks building their own in-house assessment tools.<\/li>\n<li><strong>Oak View Group <\/strong>CEO <strong>Tim Leiweke <\/strong>is a man on a mission. Arriving no more than a minute before his onstage session this morning, he was in typically rapid-fire and visionary form before introducing a few VIPs to his latest high-profile hire. That announcement \u2013as well as a string of intriguing agency tie-up confirmations \u2013 is expected in the next month or so. Venue operation businesses across the world be warned: Leiweke\u2019s making moves.<\/li>\n<li>The deep respect that underpins the culture inside the New Zealand All Blacks is typified by the gravitas associated with the famous shirt. That extends to individual players too, each of whom is taught that they inherit the shirt from everyone who wore it before them, and simply look after it for all those that will come in the future. <strong>NZRU <\/strong>CEO <strong>Steve Tew <\/strong>shared a panel discussion with <strong>Gabrielle Dow<\/strong> of the <strong>Green Bay Packers <\/strong>today and the cultural similarities were striking. In fact, Dow explained that executive level, each employee has an attitude instilled in them that they must leave the Packers in a better position than when they joined.<\/li>\n<\/ul>\n<h4><strong><br \/>\nHeard:<\/strong><\/h4>\n<ul>\n<li><strong>Meredith Kopit Levien <\/strong>has overseen an industry-leading success story as the COO of a New York Times organisation that has embraced digital disruption with bold strategic choices. The media group is now monetising digital subscription services to confound even the most optimistic of media industry predictions of a few years ago. For the hundreds of sports executives in the audience \u2013 many of whom now consider themselves as content producers and marketers first and foremost \u2013 this was a cheering story to hear. A snippet that may well have sounded a few alarm bells though \u2013 expertly drawn out by <strong>Omnigon<\/strong> CCO <strong>Dave Nugent<\/strong> \u2013 \u201cI firmly believe we are at peak \u2018content\u2019,\u201d Levien said. \u201cEverybody making a version of the same thing to get audience share \u2013 that moment is over. Unique creators will be the only ones to survive.\u201d<\/li>\n<li>It was good of Nugent to spend his birthday with us at Leaders, first of all moderating downstairs on the mainstage, and later presiding over Omnigon\u2019s digital rights holder afternoon upstairs on the 15<sup>th<\/sup> It\u2019s unbecoming of me to reveal Nugent\u2019s age \u2013 (it\u2019s <em>x<strong>, <\/strong><\/em>but of course he looks <em>x-minus 10<\/em>), but it did make me think of <strong>MLS<\/strong> comms chief <strong>Dan Courtemanche<\/strong>, unquestionably the youngest looking 50-year-old in world sport. He\u2019s at the SBJ Awards at the Marriot tonight and he should probably be picking up a gong for that.<\/li>\n<li>Sports betting has of course been a red-hot topic across the TimesCenter, in private sessions, on the main stage and in the networking halls, following last week&#8217;s decision by the Supreme Court, which effectively set in motion the process for legalisation in the United States. But is the country\u00a0on the verge of a gold rush, or is it about to open a Pandora&#8217;s box of match-fixing and addiction (on an almost unimaginably complicated\u00a0state-by-state basis)? The jury&#8217;s still\u00a0out &#8211; there are, after all, huge issues around data, education and creating the\u00a0necessary\u00a0safeguards to protect sports and leagues &#8211;\u00a0but the consensus from the many experts gathered in the Big Apple this week is that we are on the cusp of a golden, if incredibly complex, opportunity for the US to design a sports betting and integrity model that is the envy of the world.<\/li>\n<li>There was also a lot of talk about China \u2013 if not on stage, then certainly in the networking halls and in the speaker room. The market may have cooled a little, but it remains a key area of focus for many of the 700 or so delegates that joined us across the summit. It goes without saying that you\u2019re all cordially invited to join as we head to Beijing for our next <a href=\"https:\/\/leadersinsport.com\/event\/sport-business-summit-china\/\">Leaders Sport Business Summit on 25<sup>th<\/sup> and 26<sup>th<\/sup> July this year<\/a>.<\/li>\n<\/ul>\n<h4><strong><br \/>\nOn the tweets:<\/strong><\/h4>\n<p><strong>@Shawn_McBride_9: <\/strong>Marketing gospel from <a href=\"https:\/\/twitter.com\/LiverpoolFC\">@LiverpoolFC<\/a> CEO <a href=\"https:\/\/twitter.com\/PeterMooreLFC\">@PeterMooreLFC<\/a>: \u201cContent is great but unless you can match it w\/ data, it is useless.\u201d <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#LeadersWeek<\/a><\/p>\n<p><strong>@awhilary: <\/strong>Mark Lazarus says \u201cNBC has gone from laggard to leader by streaming all shows online and by putting content where it makes us uncomfortable.\u201d <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#LeadersWeek<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/nbcsports?src=hash\">#nbcsports<\/a><\/p>\n<p><strong>@WarJessEagle: <\/strong>Spot on from <a href=\"https:\/\/twitter.com\/meredith_levien\">@meredith_levien<\/a>: We are at peak content. We don\u2019t need more content. People want intention, something unique. <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#LeadersWeek<\/a><\/p>\n<p><strong>@JeffYocom: <\/strong>Could listen to Tim Leiweke talk about the impact sports facilities have on local economies for hours. Megha Parekh more than held her own, too. <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#LeadersWeek<\/a><\/p>\n<p><strong>@JeffEisenband:<\/strong>.<a href=\"https:\/\/twitter.com\/PerformGroup\">@PerformGroup<\/a>&#8216;s Matt Drew says when it comes to legal sports betting in the U.S., the sports books will do their thing, Daily Fantasy Sports will do their thing and other opportunities are going to develop that we can&#8217;t even imagine right now. <a href=\"https:\/\/twitter.com\/LeadersBiz\">@LeadersBiz<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#LeadersWeek<\/a><\/p>\n<p><strong>@joefav: <\/strong>Loved presentation by Julia Goldin <a href=\"https:\/\/twitter.com\/LEGO_Group\">@LEGO_Group<\/a>; key simple elements as KPI; <a href=\"https:\/\/twitter.com\/hashtag\/storytelling?src=hash\">#storytelling<\/a>, <a href=\"https:\/\/twitter.com\/hashtag\/roleplaying?src=hash\">#roleplaying<\/a>, <a href=\"https:\/\/twitter.com\/hashtag\/Sustainability?src=hash\">#Sustainability<\/a>, <a href=\"https:\/\/twitter.com\/hashtag\/Leadersweek?src=hash\">#Leadersweek<\/a><\/p>\n<p><strong>@GeniusSports: <\/strong>\u201cI\u2019m concerned with a state by state solution that we could end up with a regulatory race to the bottom &amp; I fear that integrity effect will be an afterthought\u201d &#8211; S Burton <a href=\"https:\/\/twitter.com\/hashtag\/LeadersWeek?src=hash\">#LeadersWeek<\/a> <a href=\"https:\/\/twitter.com\/LeadersBiz\">@LeadersBiz<\/a> <a href=\"https:\/\/twitter.com\/LSPReport\">@LSPReport<\/a> <a href=\"https:\/\/twitter.com\/PerformGroup\">@PerformGroup<\/a> <a href=\"https:\/\/twitter.com\/WALLACHLEGAL\">@WALLACHLEGAL<\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Catch up on what happened on Day 2 of The Sport Business Summit.<\/p>\n","protected":false},"featured_media":982,"menu_order":0,"template":"","categories":[25],"pathway":[],"topic":[],"sport":[],"class_list":["post-981","article","type-article","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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