{"id":10164,"date":"2022-08-02T13:37:17","date_gmt":"2022-08-02T13:37:17","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10164"},"modified":"2022-09-02T12:29:11","modified_gmt":"2022-09-02T12:29:11","slug":"adidas-breaking-barriers-project","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/purpose-categories\/adidas-breaking-barriers-project\/","title":{"rendered":"adidas Breaking Barriers Project"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>INCLUSION<\/a>\n\n\t\t\t\t\t\t

ADIDAS BREAKING BARRIERS PROJECT<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    The adidas Breaking Barriers Project is a manifestation of adidas\u2019 belief that through sport, we have the power to change lives. To address the barriers women face, over the course of five years, adidas aims to achieve the following objectives:<\/p>\n

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    1. Increase girls\u2019 participation in sport by building the capacity of the sport for good ecosystem.<\/li>\n
    2. Inspire girls to become their best selves.<\/li>\n
    3. Develop a long-term, scalable program that can be used as a flagship for women in sports across Europe.<\/li>\n
    4. Lead the industry by example in driving systemic change.<\/li>\n<\/ol>\n

      Beginning in 2020, in collaboration with experts in gender equity and sport, the Project committed to supporting 15 sport nonprofits in capacity building, providing leadership training to over 100 local role models (Breaking Barriers Champions), and influencing the lives of 50,000 women and girls in local communities.\u00a0 The Project currently partners with 12 sport nonprofits represented by 75 Champions across Europe who want to implement change within their communities.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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      WATCH<\/p>\n \n

      FIND OUT MORE<\/h2>\n \n

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