{"id":10542,"date":"2022-08-10T14:08:03","date_gmt":"2022-08-10T14:08:03","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10542"},"modified":"2022-08-10T14:08:10","modified_gmt":"2022-08-10T14:08:10","slug":"arsenal-x-adidas-no-more-red","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2022-shortlist\/purpose-categories\/arsenal-x-adidas-no-more-red\/","title":{"rendered":"Arsenal x adidas: No More Red"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COMMUNITY<\/a>\n\n\t\t\t\t\t\t

ARSENAL X ADIDAS: NO MORE RED<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    2021 saw the highest number of teenage murders in London on record. Knife crime has been on the rise for several years and cuts in government budgets have seen 750 youth centres close. Arsenal and adidas are uniquely placed to play a vital role within London to help provide alternative pathways, authenticated by the club’s 35-year history in supporting young people in the community.<\/p>\n

    Our aim was to leverage our platforms to launch No More Red<\/em> \u2013 a long-term initiative developed with the objective of supporting young people through the creation of safe spaces, active mentorship with trusted role models and long-term support programmes.<\/p>\n

    We launched the campaign with a bold statement, removing the iconic red from the Arsenal kit, creating an all-white kit symbolic of the ambition behind the name of the initiative. The special kit was worn by Arsenal live on ITV in one of the biggest moments in the sporting calendar, the FA Cup 3rd round.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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