{"id":10560,"date":"2022-08-10T14:08:15","date_gmt":"2022-08-10T14:08:15","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10560"},"modified":"2022-08-10T14:08:16","modified_gmt":"2022-08-10T14:08:16","slug":"travel-to-tokyo-2","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2022-shortlist\/purpose-categories\/travel-to-tokyo-2\/","title":{"rendered":"Travel to Tokyo"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COMMUNITY<\/a>\n\n\t\t\t\t\t\t

TRAVEL TO TOKYO<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Travel to Tokyo was a family engagement programme delivered by us for BOA, BOF and BPA, funded by Sport England and Spirit of 2012 Trust.<\/p>\n

    It used the inspiration of the Tokyo 2020 Games to engage inactive families, working in primary schools and underserved communities. Schools registered teams of young people, and encouraged them to log minutes of regular family physical activity, travelling virtually to Tokyo.<\/p>\n

    We focused on:<\/p>\n

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    • Using young people in primary schools not only as participants but also as ambassadors for the programme to their communities (face to face, and then digital reach during COVID)<\/li>\n
    • A direct, digital, family-facing offer (which became critical during COVID)<\/li>\n
    • National Governing Bodies partnerships, to broaden our reach and introduce new sports to families<\/li>\n
    • Athletes providing relatable and inspirational content<\/li>\n
    • Incentives, reward and recognition provided by Team GB and ParalympicsGB partners and sponsors<\/li>\n
    • Holiday content to continue to support families when schools were closed.<\/li>\n<\/ul>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n
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      WATCH<\/p>\n \n

      FIND OUT MORE<\/h2>\n \n

      \n – 2.29 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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