{"id":10656,"date":"2022-08-09T09:11:09","date_gmt":"2022-08-09T09:11:09","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10656"},"modified":"2022-08-09T09:12:53","modified_gmt":"2022-08-09T09:12:53","slug":"tiktok-womens-six-nations","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/tiktok-womens-six-nations\/","title":{"rendered":"TikTok Women’s Six Nations"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>SPONSORSHIP<\/a>\n\n\t\t\t\t\t\t

TIKTOK WOMEN’S SIX NATIONS<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Entertainment platform TikTok believes in creating a community #WhereAllFansPlay; a vision that led to a landmark partnership in women\u2019s sport when the social-media giant became the first-ever Title Partner of the TikTok Women\u2019s Six Nations.<\/p>\n

    As the \u201cOfficial Fans Of Six Nations\u201d the aim for TikTok was to build an inclusive rugby ecosystem, while Six Nations wanted to challenge perceptions of women\u2019s rugby and grow a new, younger audience. This innovative partnership smashed KPI\u2019s by leveraging key assets to change behaviours and mindsets \u2013 with the ultimate goal of growing the game.<\/p>\n

    Objectives designed to achieve this included boosting the W6N TikTok account (1,705% YOY growth), increasing video-views (2,444%), growing social followers (>200%) and generating record-breaking broadcast coverage and ticket sales.<\/p>\n

    Across 14 venues in six countries, the TikTok W6N partnership was activated across commercial and marketing channels, featuring an exciting new brand identity, including an engaging, first-of-its-kind LED presentation stage.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 3.06 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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