{"id":10667,"date":"2022-08-09T09:14:27","date_gmt":"2022-08-09T09:14:27","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10667"},"modified":"2022-08-09T09:14:28","modified_gmt":"2022-08-09T09:14:28","slug":"dreams-x-team-gb-paralympicsgb-the-power-of-sleep","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/dreams-x-team-gb-paralympicsgb-the-power-of-sleep\/","title":{"rendered":"Dreams x Team GB & ParalympicsGB: The Power of Sleep"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>SPONSORSHIP<\/a>\n\n\t\t\t\t\t\t

DREAMS X TEAM GB & PARALYMPICSGB: THE POWER OF SLEEP<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Ahead of Tokyo 2020, our Team GB and ParalympicsGB athletes told us that they take their sleep as seriously as their physical training.<\/span>\u00a0<\/span><\/p>\n

    Knowing sleep had an integral role to play in our sponsored teams\u2019 sporting success, and seeing as we were tangibly supporting that sleep with mattress toppers and sleep kits for every athlete headed to Tokyo and Beijing, we positioned Dreams as a performance partner, with a campaign themed on The Power of Sleep.<\/span>\u00a0<\/span><\/p>\n

    Through a packed summer and winter of activation, we utilised access to top athletes to develop a wide array of tongue-in-cheek content that demonstrated the core role of sleep played within their Games training regimes<\/span>\u00a0<\/span><\/p>\n

    From sleep training montage films to multi-platform bedtime stories and sporting sleep poses, we truly brought the power of sleep to life.\u00a0<\/span>\u00a0<\/span><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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