{"id":10679,"date":"2022-08-09T09:14:58","date_gmt":"2022-08-09T09:14:58","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10679"},"modified":"2022-08-09T09:14:59","modified_gmt":"2022-08-09T09:14:59","slug":"burnley-fc-x-tiktok","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/burnley-fc-x-tiktok\/","title":{"rendered":"Burnley FC x TikTok"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>SPONSORSHIP<\/a>\n\n\t\t\t\t\t\t

BURNLEY FC X TIKTOK<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    In February 2021, Burnley Football Club outlined its long-term intention to professionalise women\u2019s football. The women\u2019s team operations were fully integrated into the Club, with the aim of increasing the squad\u2019s presence, infrastructure, and investment.<\/p>\n

    This integration with the football club, increased the opportunities for more commercial partnerships and sponsorship. Burnley FC set out key objectives, to be considered when forming commercial partnerships, with the main objective being to raise the profile of the women\u2019s team and women\u2019s football.<\/p>\n

    The exclusive partnership with TikTok was announced in July 2021, with both partners in the unique position to achieve this objective.<\/p>\n

    It was announced Burnley FC Women would stream every home game on TikTok as part of a multi-season partnership. It was to be an innovative move, as Burnley were the first team from the UK to stream games live on the app. It also allowed the Club to differentiate itself from other teams in the league, as it is the first partnership of its kind in the FA Women\u2019s National League.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 1.30 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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