{"id":10689,"date":"2022-08-09T09:15:29","date_gmt":"2022-08-09T09:15:29","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10689"},"modified":"2022-08-09T16:30:16","modified_gmt":"2022-08-09T16:30:16","slug":"efl-and-ebay-small-businesses-united","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/efl-and-ebay-small-businesses-united\/","title":{"rendered":"EFL and eBay – Small Businesses United"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>SPONSORSHIP<\/a>\n\n\t\t\t\t\t\t

EFL AND EBAY – SMALL BUSINESSES UNITED <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
\n
    \n
  • \n \"\"\n <\/li>\n
  • \n \"\"\n <\/li>\n <\/ul>\n <\/div>\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
    \n
    \n
    \n
    \n \n \n \n
    \n

    Covid decimated many of the small businesses that trade on eBay. But Covid hit football too, with lost revenue, ticket sales and a severe impact on commercial operations.<\/p>\n

    The EFL and eBay formed a partnership designed to support SMBs hit hard and link them to football, in a mutually beneficial relationship\u2026 introducing Small Businesses United. Power by eBay.<\/p>\n

    The world\u2019s first micro-sponsorship programme allowed UK SMBs to sponsor their local football teams, all funded by eBay and amplified via a partnership with the EFL and a fully-rounded communications and marketing framework.<\/p>\n

    Over 100 SMBs have been connected to nearby grassroots and EFL Clubs. Each small business gets local exposure via on-shirt branding at their local team and EFL matchday rights which include access to space in match programmes, in-stadium advertising, LED perimeter boards and club marketing, social and digital channels.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

    \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
    \n \n \n
    \n
    \n
    \n
    \n
    <\/div>\n \n

    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2.18 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

    \n
    \n
    \n