{"id":10712,"date":"2022-08-09T09:18:44","date_gmt":"2022-08-09T09:18:44","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10712"},"modified":"2022-08-09T09:18:46","modified_gmt":"2022-08-09T09:18:46","slug":"the-barclays-fa-womens-super-league-its-all-kicking-off-film-2","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/company-categories\/the-barclays-fa-womens-super-league-its-all-kicking-off-film-2\/","title":{"rendered":"The Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>CONTENT CREATION<\/a>\n\n\t\t\t\t\t\t

THE BARCLAYS FA WOMEN’S SUPER LEAGUE ‘IT’S ALL KICKING OFF’ FILM<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    \u2018It\u2019s all kicking off\u2019 was a film created to form the centrepiece in our new \u2018Unstoppable\u2019 campaign for The Barclays FA Women\u2019s Super League (BFAWSL). At the BFAWSL we are laser focused on becoming the best women’s professional sports league in the world. But it’s much bigger than this. With the global scale of football, we feel the responsibility to blaze a trail for women’s sport.<\/p>\n

    With historic Sky and BBC broadcast deals launching this season, the spotlight was on the BFAWSL.<\/p>\n

    Female empowerment and inspiration narratives have dominated the marketing of women\u2019s sport with female athletes often portrayed as gender equality pioneers. But this approach risks treating women\u2019s sport like a charitable cause, which ironically puts many fans off. We have chosen a different path for the BFAWSL. Our \u2018Unstoppable\u2019 campaign moves women\u2019s football away from being treated as a cause to support, towards being viewed as unmissable entertainment with dramatic plotlines, intense rivalries and breathtaking skill.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 0.45 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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