{"id":10717,"date":"2022-08-09T09:18:58","date_gmt":"2022-08-09T09:18:58","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=10717"},"modified":"2022-08-09T09:18:58","modified_gmt":"2022-08-09T09:18:58","slug":"welcome-to-nba-lane-2","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/company-categories\/welcome-to-nba-lane-2\/","title":{"rendered":"Welcome to NBA Lane"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>CONTENT CREATION<\/a>\n\n\t\t\t\t\t\t

WELCOME TO NBA LANE<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    The NBA is not just a sports league. It is a culture and entertainment force that tells compelling stories every single night. Those stories are shared and reimagined by fans of all ages around the world and across the NBA family. This diverse and dynamic community inspired us to compose a short film that highlights the NBA\u2019s special attributes. As the NBA\u2019s 75th Anniversary Season tipped off, so did the opportunity to tell a story that honored where the NBA has been and celebrates everywhere it\u2019s going.<\/p>\n

    The challenge became – how to capture the spirit behind 75 years of basketball and the prestigious history of the league, while generating excitement for what’s to come? The best and most ownable way for the brand was to create a world that housed the why, when, and how the NBA community comes together.<\/p>\n

    Our objectives were clear – raise awareness for the 75th anniversary, build brand affinity by using both history and the future outlooks of the league, and create a halo-effect surrounding the campaign to boost viewership amongst lifelong and casual fans.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2.48 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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