{"id":11055,"date":"2022-08-09T09:22:21","date_gmt":"2022-08-09T09:22:21","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=11055"},"modified":"2022-08-10T09:17:06","modified_gmt":"2022-08-10T09:17:06","slug":"virtual-hill-serving-up-an-immersive-digital-experience-at-the-championships-wimbledon-2021","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/company-categories__trashed\/virtual-hill-serving-up-an-immersive-digital-experience-at-the-championships-wimbledon-2021\/","title":{"rendered":"Virtual Hill: Serving Up An Immersive Digital Experience At The Championships, Wimbledon 2021"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>FAN EXPERIENCE<\/a>\n\n\t\t\t\t\t\t

VIRTUAL HILL: SERVING UP AN IMMERSIVE DIGITAL EXPERIENCE AT THE CHAMPIONSHIPS, WIMBLEDON 2021<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Surely you can’t capture the magic of Wimbledon in a virtual environment?<\/span>\u00a0<\/span><\/p>\n

    With depleted ticket capacities for The Championships 2021 only confirmed shortly before the event began, the team at Wimbledon wanted to consider new and engaging ways to bring the tournament to life for fans not able to attend. In early 2021, the new industry buzzword \u2018metaverse\u2019 had yet to be popularised, but the challenge from the outset was to create a virtual environment where people could enjoy the unique elements Wimbledon has to offer.\u202f\u202f\u202f\u00a0<\/span>\u00a0<\/span><\/p>\n

    Introducing the Wimbledon Virtual Hill \u2013 the All England Tennis Club\u2019s (AELTC) first foray into a virtual world, which aimed to give fans a virtual seat on the iconic Wimbledon landmark as a companion to the live tennis. Delivered in partnership with American Express, the Virtual Hill was the flagship element of \u202f\u201cWimbledon at Home\u201d, a program of experiences to help fans engage with Wimbledon around the world.<\/span>\u00a0<\/span><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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