{"id":11064,"date":"2022-08-09T09:21:54","date_gmt":"2022-08-09T09:21:54","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=11064"},"modified":"2022-08-09T14:43:05","modified_gmt":"2022-08-09T14:43:05","slug":"oracle-red-bull-racing-x-push-live","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/oracle-red-bull-racing-x-push-live\/","title":{"rendered":"Oracle Red Bull Racing x PUSH Live"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>FAN EXPERIENCE<\/a>\n\n\t\t\t\t\t\t

ORACLE RED BULL RACING: RB18 CAR LAUNCH<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    With the eagerly awaited RB18 car launch for the 2022 Formula 1 season, Oracle Red Bull Racing (ORBR) wanted to put the fans at the heart of the launch, re-capture the attention of F1 enthusiasts, reach new fans and reward the existing fan base for their unwavering loyalty.<\/p>\n

    With the help of PUSH Live, ORBR reimagined social media engagement for the launch event, targeting a broader social audience by using fans\u2019 personal channels and networks to evangelize the 2022 story. By empowering people with brilliant content and cutting-edge digital tools, ORBR targeted fans\u2019 \u2018friends, followers and family\u2019, using their passion to drive engagement and conversation \u2013 transforming loyal but passive fans into trusted brand guardians.<\/p>\n

    PUSH Live is at forefront of live technology development, offering an unmatched live streaming service with the power to transform a single live moment \u2013 the RB18 F1 car launch \u2013 into an unlimited number of customised streams.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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