{"id":11073,"date":"2022-08-09T09:22:02","date_gmt":"2022-08-09T09:22:02","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=11073"},"modified":"2022-08-10T09:17:18","modified_gmt":"2022-08-10T09:17:18","slug":"sky-sports-the-hundred-2","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/company-categories\/sky-sports-the-hundred-2\/","title":{"rendered":"Sky Sports – The Hundred"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>FAN EXPERIENCE<\/a>\n\n\t\t\t\t\t\t

SKY SPORTS – THE HUNDRED<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
\n
    \n
  • \n \"\"\n <\/li>\n
  • \n \"\"\n <\/li>\n <\/ul>\n <\/div>\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
    \n
    \n
    \n
    \n \n \n \n
    \n

    The Hundred, cricket\u2019s newest short-form tournament, was created to throw open cricket\u2019s doors to all and show off the game at its thrilling best. In partnership with the ECB, Sky Sports\u2019 brief was to explore new ways to deliver innovative broadcast analysis and fan engagement experiences aimed at younger demographics and audiences that were new to the game.<\/p>\n

    One of the key pillars of The Hundred was \u2018being closer to the players\u2019 and Sky Sports wanted to do this with both linear coverage and across digital platforms. Due to COVID, the introduction of AR played an important role in this, and the creation of the Avatars allowed Sky Sports to connect linear and digital coverage and give fans a way to engage with players in a new way within the digital space.<\/p>\n

     <\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

    \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
    \n \n \n
    \n
    \n
    \n
    \n
    <\/div>\n \n

    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2.34 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

    \n
    \n
    \n