{"id":11139,"date":"2022-08-09T09:23:06","date_gmt":"2022-08-09T09:23:06","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=11139"},"modified":"2022-08-09T09:23:07","modified_gmt":"2022-08-09T09:23:07","slug":"laliga-all-star-gaming-challenge-presented-by-verizon","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/laliga-all-star-gaming-challenge-presented-by-verizon\/","title":{"rendered":"LaLiga All-Star Gaming Challenge presented by Verizon"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>DIGITAL ENTERTAINMENT <\/a>\n\n\t\t\t\t\t\t

LALIGA ALL-STAR GAMING CHALLENGE PRESENTED BY VERIZON<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Building on an already successful partnership, Verizon reached out to LaLiga with the challenge to create an always-on FIFA Esports program focused on building a community and engaging Hispanic gamers. In response, we created the LaLiga All-Star Gaming Challenge presented by Verizon, which covered eight key Verizon markets: San Diego, Houston, San Antonio, Dallas, Chicago, Miami, New York, and Los Angeles.<\/p>\n

    Keeping in mind our target audience (Hispanic gamers), we brought together a diverse roster of hosts, current and former LaLiga players, and American soccer and gaming icons to serve as \u201cCaptains\u201d in each market and build the participant community.<\/p>\n

    The program was brought to life by creating a virtual FIFA event (referred to as a \u2018Showcase\u201d) in each market. Eight gamers qualified for each Showcase, with the top four moving on to face off in a FIFA match against a \u201cCaptain\u201d who would select one person each event to travel to Spain for an unforgettable LaLiga experience.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2.47 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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