{"id":18391,"date":"2023-08-04T10:00:42","date_gmt":"2023-08-04T10:00:42","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=18391"},"modified":"2023-08-08T13:53:02","modified_gmt":"2023-08-08T13:53:02","slug":"intel-extreme-masters-rio-major-2022","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/intel-extreme-masters-rio-major-2022\/","title":{"rendered":"Intel Extreme Masters Rio Major 2022"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/20221112_Michal-Konkol_IEM-Rio-00092.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>ESPORTS AND GAMING<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Intel Extreme Masters Rio Major 2022<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/EFG_Logo_White_RGB-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Intel Extreme Masters (IEM) is the longest running global pro gaming tour in the world. Started in 2006 by ESL, the arrival of an IEM Counter-Strike: Global Offensive (CS:GO) Major in Brazil was a historic milestone that meant a lot to the third largest CS:GO player base in the world. CS:GO has been one of the biggest games in the country for the last 20 years. Brazil is the birthplace of the former World Champions. It is also home to the most passionate fanbase in esports. Combining that background with the fact that the country had not hosted a top-tier CS:GO competition in over four years, and finally had been selected to host the next World Championship, the stars had aligned for IEM Rio 2022 and Brazilian esports enthusiasts.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/video -->\n<!-- inc\/comp\/video -->\n<section class=\"video  grad-map--1 grad-map--1--no-greyscale \" id=\"\">\n    <div\n      class=\"video__image \"\n      style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/20221113_Luc-Bouchon_IEM-RIO_07547-1024x683.jpg);\"    >\n        \n                    <div class=\"video__overlay theme-dark\">\n                <div class=\"wrapper wrapper--md\">\n                    <div class=\"video__content\">\n                        <div class=\"video__content__inner\">\n                                                            <div class=\"icon icon--play icon--xlg\" tabindex=\"0\" role=\"button\" data-modal-id=\"vimeoModal850073009\" data-vimeo-video-id=\"850073009\"><\/div>\n                            \n                                                            <p class=\"video__label es-label es-label--md \">WATCH<\/p>\n                            \n                                                            <h2 class=\"h2 video__title\">FIND OUT MORE<\/h2>\n                            \n                                                            <p class=\"video__text es-label es-label--sm\">\n                                    &#8211; 1.04 mins                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/section>\n<!-- inc\/comp\/video-modal -->\n<section class=\"es-modal es-modal--video\" id=\"vimeoModal850073009\" data-vimeo-video-id=\"850073009\">\n    <div class=\"es-modal__box\" role=\"dialog\" aria-labelledby=\"modal_850073009_title\" aria-modal=\"true\">\n        <div class=\"es-modal__controls theme-dark\">\n            <button class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/button>\n        <\/div>\n        <div class=\"es-modal__box__inner\">\n            <div class=\"theme-1\">\n                <div style=\"padding:56.25% 0 0 0; position:relative;\">\n                    <iframe id=\"vimeoVideo850073009\" src=\"https:\/\/player.vimeo.com\/video\/850073009\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n                <\/div>\n\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>When the tournament went on sale, it sold out within 60 minutes. ESL explored every possible method to maximize attendance to the event. The expansion strategy focused on the following areas: Expanding from a 4-day to a 12-day ticketed event. Expanding the main-event through optimized in-arena set-ups and operations. Expanding the arena-event through an outdoor-event: esports\u2019 first-ever Fan Fest.<\/p>\n<p>Throughout the finals weekend ESL ran an event on an event. The first ever IEM Fan Fest was kicked off alongside the Jeunesse Arena. ESL teamed up with Brazilian talents and media partners \u2013 including the famous Brazilian streamer Gaules \u2013 one of the largest streamers on Twitch with over 3.8m followers, to engage with the local community and built hype around the event. The tournament\u2019s theme \u201cMade of Madness\u201d served as the perfect description of ESL\u2019s crazy ambitions and even crazier fan enthusiasm.<\/p>\n<p>The tournament broke records on engagement, viewership, and attendance. It became the highest viewed ESL tournament and the 3rd most watched tournament of all time.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/carousel-image-gallery -->\n<section class=\"es-section carousel-images-gallery theme-dark theme-x-dark-bg\">\n    <div class=\"wrapper\">\n        <div class=\"es-section__text-container col\">\n            \n                    <\/div>\n    <\/div>\n    <div class=\"es-carousel--with-gallery\">\n\n        <!-- inc\/comp\/carousel -->\n<style>\n@media (min-width: 1200px){\n.es-carousel__title--quote {\nfont-size: 2.125rem !important;\n}\n}\n<\/style>\n    <div class=\"es-carousel es-carousel--var-2 es-carousel--var-2--with-lg-carousel\">\n        <div class=\"es-carousel__inner-container theme-dark\">\n                        <div class=\"es-carousel__inner\">\n                                    <div\n                      class=\"es-carousel__item\"\n                                          >\n                        <div class=\"es-carousel__image\">\n                            <div\n                              class=\"es-carousel__image__inner\"\n                                                          ><\/div>\n                                                                <span class=\"es-carousel__image__icon es-carousel__image__icon--enlarge icon icon--arrow-double icon--lg\"><\/span>\n                                                                <img decoding=\"async\" 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<\/div>\n                <div class=\"bg-grad\">\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--4 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">ESPORTS AND GAMING<\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">OTHER SHORTLISTED ENTRIES IN THE <span> ESPORTS AND GAMING <\/span> CATEGORY<\/h2>\n                            \n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col col--7 col--flex-align-right\">\n                                                        <div class=\"theme-light\">\n                                    <div class=\"cards cards--var-1 cards--col-6 cards--w-gutter col-parent col-parent--stack-mb\">\n                                                                                        <div class=\"es--separator\">\n                                                    <div class=\"es-section__label es-label es-label--lg light\">\n                                                        SHORTLIST                                                    <\/div>\n                                                    <div class=\"border\"><\/div>\n                                                <\/div>\n                                        <!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/champions-chess-tour-2022\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/Cover-Photo-4.png');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Champions Chess Tour 2022                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Chess.com                                             <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/mastercard-x-riot-games-league-of-legends-esports\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/2022-11-05_Worlds_Mastercard-137-1-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Mastercard x Riot Games &#8211; League of Legends Esports                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Mastercard, Rogers &#038; Cowan PMK, Octagon Marketing, Gravity Road and TripleClix                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/playfly-esports\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/11-1-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Playfly Esports                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Playfly Esports                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/vindex\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/Vindex-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Vindex                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Vindex                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <\/div>\n    <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  >\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/20221112_Michal-Konkol_IEM-Rio-00092.jpg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">17 OCTOBER 2023<\/p>\n                        \n                                                    <h1 class=\"hero__title\">JOIN US FOR AN EVENING OF CELEBRATION<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>A black tie gala like no other, secure your seat at the Natural History Museum this October. 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