{"id":18405,"date":"2023-08-04T10:03:02","date_gmt":"2023-08-04T10:03:02","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=18405"},"modified":"2023-08-08T13:58:18","modified_gmt":"2023-08-08T13:58:18","slug":"mastercard-x-riot-games-league-of-legends-esports","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/mastercard-x-riot-games-league-of-legends-esports\/","title":{"rendered":"Mastercard x Riot Games – League of Legends Esports"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>ESPORTS AND GAMING<\/a>\n\n\t\t\t\t\t\t

Mastercard x Riot Games – League of Legends Esports<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    In 2018, Mastercard entered a groundbreaking partnership with Riot Games\u2019 League of Legends esports and has since grown its marketing platform to reach more fans year over year.\u00a0 In 2022, Mastercard announced a renewal of this partnership for multiple years into the future.\u00a0 The core of Mastercard\u2019s strategy is centered around the idea that every League of Legends fan has invested in the success of their passion\u2019s meteoric rise. To engrain Mastercard into the heart of the community, the brand recognizes the investment made by the fans and rewards them for their contributions by providing elevated access to the game and sport they love.<\/p>\n

    Initially focusing on on-site activation during events, Mastercard\u2019s executions evolved to encompass not only engaging with fans IRL but also online, leveraging the digital connectivity of the League of Legends audience year-round to build always-on fan engagement. To support this shift and further connect with the community, in 2019 Mastercard launched the @MastercardNexus Twitter handle, which became a hub of constant conversation and content deployment.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 1.30 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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