{"id":18542,"date":"2023-08-04T16:43:56","date_gmt":"2023-08-04T16:43:56","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=18542"},"modified":"2023-08-08T16:24:21","modified_gmt":"2023-08-08T16:24:21","slug":"using-ai-to-deliver-exceptional-fan-experiences","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/using-ai-to-deliver-exceptional-fan-experiences\/","title":{"rendered":"Using AI to Deliver Exceptional Fan Experiences"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/WSC-Sport-Image-Vertical-Video-Content.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>ESPORTS AND GAMING<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Using AI  to Deliver Exceptional Fan Experiences<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/vertical1_white-2-300x109.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>WSC Sports is revolutionising the fan experience in sports using advanced AI and machine learning technologies. Their proprietary platform automatically creates and distributes sports highlights for more than 350 media rights holders worldwide. This technology works in real-time, identifying and indexing each event within a game, creating customised video highlights, and publishing them across digital and social channels.<\/p>\n<p>WSC Sports gives rights holders the platform to create personalised content at speed and scale, delivering the most meaningful video highlights to fans. This enables an unprecedented level of fan engagement, allowing audiences to interact with content from their favourite teams and players on their preferred platform, wherever they are and whenever they want.<\/p>\n<p>In 2022, WSC Sports expanded its offerings to help rights holders capitalise on the growing trend towards vertical video viewing. Using advanced AI-powered auto-cropping technology WSC Sports is able to automatically produce vertical video highlights without any of the important action lost to cropping.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/video -->\n<!-- inc\/comp\/video -->\n<section class=\"video  grad-map--1 grad-map--1--no-greyscale \" id=\"\">\n    <div\n      class=\"video__image \"\n      style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/WSC-Sports-1-1024x576.png);\"    >\n        \n                    <div class=\"video__overlay theme-dark\">\n                <div class=\"wrapper wrapper--md\">\n                    <div class=\"video__content\">\n                        <div class=\"video__content__inner\">\n                                                            <div class=\"icon icon--play icon--xlg\" tabindex=\"0\" role=\"button\" data-modal-id=\"vimeoModal850073582\" data-vimeo-video-id=\"850073582\"><\/div>\n                            \n                                                            <p class=\"video__label es-label es-label--md \">WATCH<\/p>\n                            \n                                                            <h2 class=\"h2 video__title\">FIND OUT MORE<\/h2>\n                            \n                                                            <p class=\"video__text es-label es-label--sm\">\n                                    &#8211; 0.36 mins                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/section>\n<!-- inc\/comp\/video-modal -->\n<section class=\"es-modal es-modal--video\" id=\"vimeoModal850073582\" data-vimeo-video-id=\"850073582\">\n    <div class=\"es-modal__box\" role=\"dialog\" aria-labelledby=\"modal_850073582_title\" aria-modal=\"true\">\n        <div class=\"es-modal__controls theme-dark\">\n            <button class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/button>\n        <\/div>\n        <div class=\"es-modal__box__inner\">\n            <div class=\"theme-1\">\n                <div style=\"padding:56.25% 0 0 0; position:relative;\">\n                    <iframe id=\"vimeoVideo850073582\" src=\"https:\/\/player.vimeo.com\/video\/850073582\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n                <\/div>\n\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>More than 40 international rights holders have been successfully utilising this technology to create Web Stories for Google One Box, increasing the accessibility and discoverability to their content, and unlocking a new viewing experience for fans. WSC Sports also transformed some of the biggest sports brands&#8217; fan apps into vertical video-centric platforms to meet the preferred format for consumption,\u00a0 resulting in significant increases in fan engagement, audience reach, and advertiser ROI, effectively shaping the sports industry towards a future of &#8216;Video on Command&#8217;.<\/p>\n<p>WSC Sports&#8217; versatile platform is fully prepared to meet new trends and viewing preferences, so rights holders can rest assured that their content remains at the forefront of fan engagement and is maximising its impact in the ever-evolving world of sports media.<\/p>\n<p>With its game-changing AI technology, WSC Sports is truly redefining the fan experience in sports and delivering exceptional content.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/carousel-image-gallery -->\n<section class=\"es-section carousel-images-gallery theme-dark theme-x-dark-bg\">\n    <div class=\"wrapper\">\n        <div class=\"es-section__text-container col\">\n            \n                    <\/div>\n    <\/div>\n    <div class=\"es-carousel--with-gallery\">\n\n        <!-- inc\/comp\/carousel -->\n<style>\n@media (min-width: 1200px){\n.es-carousel__title--quote {\nfont-size: 2.125rem !important;\n}\n}\n<\/style>\n    <div class=\"es-carousel es-carousel--var-2 es-carousel--var-2--with-lg-carousel\">\n        <div class=\"es-carousel__inner-container theme-dark\">\n                        <div class=\"es-carousel__inner\">\n                                    <div\n                      class=\"es-carousel__item\"\n          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class=\"es-carousel__image__inner\"\n                                                          ><\/div>\n                                                                <span class=\"es-carousel__image__icon es-carousel__image__icon--enlarge icon icon--arrow-double icon--lg\"><\/span>\n                                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/WSC-Sports-1-1024x576.png\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div\n                      class=\"es-carousel__item\"\n                                          >\n                        <div class=\"es-carousel__image\">\n                            <div\n                              class=\"es-carousel__image__inner\"\n                                                          ><\/div>\n                                                                <span class=\"es-carousel__image__icon es-carousel__image__icon--enlarge icon icon--arrow-double icon--lg\"><\/span>\n                                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/Leaders-Award-Screenshot.png\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"es-carousel__arrows theme-dark\"><\/div>\n        <\/div>\n    <\/div>\n        <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-dark\"\n    >\n            <div class=\"grad-overlay grad-map grad-map--1 grad-map--1--semi-reveal\">\n            <div class=\"grad-overlay grad-map__item\"  style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/12\/Fan-Experience-scaled-1.jpg)\"><\/div>\n        <\/div>\n                <div class=\"bg-grad\">\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--4 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">FAN EXPERIENCE<\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">OTHER SHORTLISTED ENTRIES IN THE <span> FAN EXPERIENCE <\/span> CATEGORY<\/h2>\n                            \n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col col--7 col--flex-align-right\">\n                                                        <div class=\"theme-light\">\n                                    <div class=\"cards cards--var-1 cards--col-6 cards--w-gutter col-parent col-parent--stack-mb\">\n                                                                                        <div class=\"es--separator\">\n                                                    <div class=\"es-section__label es-label es-label--lg light\">\n                                                        SHORTLIST                                                    <\/div>\n                                                    <div class=\"border\"><\/div>\n                                                <\/div>\n                                        <!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/clippervision\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/LAC-vs-Spurs_MascotMode_LAC-logo-1.jpeg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        ClipperVision                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By LA Clippers                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/fantasy-premier-league-2022-2023\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/Fantasy-Premier-League-2022-2023.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Fantasy Premier League 2022-2023                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Premier League, ISM Games, Pulselive and Two Circles                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/icc-mens-t20-world-cup-2022-app\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/ICC-iPhone-6.7-4-1.png');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        ICC Men&#8217;s T20 World Cup 2022 App                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By ICC                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/nba-all-star-2023\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/1.-NBA-All-Star-1-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        NBA All-Star 2023                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By NBA and Utah Jazz                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <\/div>\n    <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  >\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/WSC-Sport-Image-Vertical-Video-Content.png')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">17 OCTOBER 2023<\/p>\n                        \n                                                    <h1 class=\"hero__title\">JOIN US FOR AN EVENING OF CELEBRATION<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>A black tie gala like no other, secure your seat at the Natural History Museum this October. Enquire to hear about our various ticketing options to attend the Leaders Sports Awards.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2023-07-31\/37dnlb\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":18546,"parent":18071,"menu_order":14,"template":"","categories":[],"event_page_types":[],"class_list":["post-18542","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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