{"id":18570,"date":"2023-08-06T20:45:16","date_gmt":"2023-08-06T20:45:16","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=18570"},"modified":"2023-08-06T20:49:39","modified_gmt":"2023-08-06T20:49:39","slug":"google-x-wnba-x-espn-changemaker-partnership","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/purpose-shortlists\/google-x-wnba-x-espn-changemaker-partnership\/","title":{"rendered":"Google x WNBA x ESPN Changemaker Partnership"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>INCLUSION<\/a>\n\n\t\t\t\t\t\t

Google x WNBA x ESPN Changemaker Partnership<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Google’s partnership strategy as a WNBA Changemaker is rooted in a commitment to promoting equity and addressing challenges faced in women’s sports – where visibility and coverage have historically been limited, leading to slower financial growth for the leagues, teams, and athletes. To address this, Google is:<\/p>\n

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    1. Leveraging investments with the WNBA and third-party media companies to increase women’s sports content by 300 hours over three years (recently achieved);<\/li>\n
    2. Improving product equity by making it easier to find women\u2019s sports information;<\/li>\n
    3. Creating long-term partnerships with women\u2019s sports properties to ensure financial stability for leagues, teams, and athletes.<\/li>\n<\/ol>\n

      Google leveraged media investments with ESPN to fund the production of additional games and dedicated studio programming for women’s highlights and storytelling content. As a result, the 2022 WNBA Playoffs saw a 63% YoY increase in total hours viewed, reaching over 22 million hours.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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