{"id":18886,"date":"2023-08-04T14:39:41","date_gmt":"2023-08-04T14:39:41","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=18886"},"modified":"2023-08-08T14:00:40","modified_gmt":"2023-08-08T14:00:40","slug":"warner-bros-discoverys-new-cube-studio","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/warner-bros-discoverys-new-cube-studio\/","title":{"rendered":"Warner Bros. Discovery’s New Cube Studio"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>INNOVATION<\/a>\n\n\t\t\t\t\t\t

Warner Bros. Discovery’s New Cube Studio<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    The Cube is Warner Bros. Discovery\u2019s (WBD) state-of-the-art mixed-reality studio. Harnessing the latest innovations in graphics, LED and virtual technology, the Cube created an even more immersive viewing experience for Olympic Winter Games Beijing 2022, tennis Grand Slams and for the Tour de France and TDF Femmes – a new opportunity taken given it was the first time such a studio has been used for cycling.<\/p>\n

    The Cube innovations supported record audience engagement for an Olympics in 50 markets in Europe, and drove record streaming audiences for its coverage of the Australian Open, Roland-Garros, the Tour de France and TDF Femmes across discovery+, Eurosport & GCN+.<\/p>\n

    For Beijing 2022, the Cube, based at Stockley Park, London, pushed the technological boundaries of studio development by creating a vast cinematic winter resort set within the face of a snow-capped mountain, offering 26 different virtual environments offering immersive presentation and analysis positions. Taking 12 months to design & build, new analysis tools included bespoke avatars resembling winter sports athletes.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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