{"id":18908,"date":"2023-08-05T09:16:56","date_gmt":"2023-08-05T09:16:56","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=18908"},"modified":"2023-08-08T14:01:05","modified_gmt":"2023-08-08T14:01:05","slug":"ee-x-home-nations-football","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/ee-x-home-nations-football\/","title":{"rendered":"EE x Home Nations Football"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/276-201122-DYR_4120.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>SPONSORSHIP<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">EE x Home Nations Football<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/PLAY-LOGO-02-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/MicrosoftTeams-image-68-174x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/HOMENATIONS-LOCKUPS-EE-WHITE-300x88.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>EE\u2019s partnership with the Home Nations is a football sponsorship like no other. It\u2019s bigger than football, it\u2019s a promise to elevate the game and to positively impact society.<\/p>\n<p>Throughout the partnership, EE have supercharged overlooked areas of the game: para and disability, women\u2019s and grassroots.\u00a0Reaching a huge football audience and creating unforgettable experiences. Every campaign or programme has an impact on the audience it\u2019s intended for; be that belonging, education or inclusion.\u00a0Among the many metrics that the work impacts, this stands out above the rest:<\/p>\n<p><em>\u201cThose aware of the sponsorship think EE\u00a0has&#8221;, &#8220;positively impacted women\u2019s football&#8221;, and &#8220;is a national champion of football, helping to better connect it from grassroots to elite&#8221;.\u00a0<\/em><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/video -->\n<!-- inc\/comp\/video -->\n<section class=\"video  grad-map--1 grad-map--1--no-greyscale \" id=\"\">\n    <div\n      class=\"video__image \"\n      style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/BTSport_EE_NewSigning_190423_1252-1024x683.jpg);\"    >\n        \n                    <div class=\"video__overlay theme-dark\">\n                <div class=\"wrapper wrapper--md\">\n                    <div class=\"video__content\">\n                        <div class=\"video__content__inner\">\n                                                            <div class=\"icon icon--play icon--xlg\" tabindex=\"0\" role=\"button\" data-modal-id=\"vimeoModal850075633\" data-vimeo-video-id=\"850075633\"><\/div>\n                            \n                                                            <p class=\"video__label es-label es-label--md \">WATCH<\/p>\n                            \n                                                            <h2 class=\"h2 video__title\">FIND OUT MORE<\/h2>\n                            \n                                                            <p class=\"video__text es-label es-label--sm\">\n                                    &#8211; 1.10 mins                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/section>\n<!-- inc\/comp\/video-modal -->\n<section class=\"es-modal es-modal--video\" id=\"vimeoModal850075633\" data-vimeo-video-id=\"850075633\">\n    <div class=\"es-modal__box\" role=\"dialog\" aria-labelledby=\"modal_850075633_title\" aria-modal=\"true\">\n        <div class=\"es-modal__controls theme-dark\">\n            <button class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/button>\n        <\/div>\n        <div class=\"es-modal__box__inner\">\n            <div class=\"theme-1\">\n                <div style=\"padding:56.25% 0 0 0; position:relative;\">\n                    <iframe id=\"vimeoVideo850075633\" src=\"https:\/\/player.vimeo.com\/video\/850075633\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n                <\/div>\n\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>This last year alone we have:<\/p>\n<ul>\n<li>Launched \u2018The New Signing\u2019 &#8211; our search for the world\u2019s first British Sign Language football pundit duo. A campaign that is changing the face of sports broadcasting via a six-part BT Sport documentary that follows the journey of the duo as they learn the craft of punditry ahead of making their broadcast debuts at the UEFA Champions League Final.<\/li>\n<li>Championed grassroots women\u2019s teams in all 4 Home Nations who were formed from discrimination and marginalisation via a social media campaign and digital out of home in 500 EE stores.<\/li>\n<li>Created safe spaces for girls to play across the UK, culminating with a one-off bumper session at Wembley Stadium.<\/li>\n<li>Supported, promoted, and broadcast The FA Disability Cup, ensuring the tournament grows year-on-year as a first-class event for players and fans.<\/li>\n<li>Encouraged more women into coaching in England &amp; NI through EE Playmaker.<\/li>\n<li>Showed EE\u2019s unique position of supporting both England and Wales football teams in the men\u2019s FIFA World Cup by creating a piece of content with legend Vinnie Jones: a film about dilemmas.<\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/carousel-image-gallery -->\n<section class=\"es-section carousel-images-gallery theme-dark theme-x-dark-bg\">\n    <div class=\"wrapper\">\n        <div class=\"es-section__text-container col\">\n            \n                    <\/div>\n    <\/div>\n    <div class=\"es-carousel--with-gallery\">\n\n        <!-- inc\/comp\/carousel -->\n<style>\n@media (min-width: 1200px){\n.es-carousel__title--quote {\nfont-size: 2.125rem !important;\n}\n}\n<\/style>\n    <div class=\"es-carousel es-carousel--var-2 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class=\"es-section__sidebar es-section__sidebar--sticky col col--4 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">SPONSORSHIP<\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">OTHER SHORTLISTED ENTRIES IN THE <span> SPONSORSHIP <\/span> CATEGORY<\/h2>\n                            \n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col col--7 col--flex-align-right\">\n                                                        <div class=\"theme-light\">\n                                    <div class=\"cards cards--var-1 cards--col-6 cards--w-gutter col-parent col-parent--stack-mb\">\n                                                                                        <div class=\"es--separator\">\n                                                    <div class=\"es-section__label es-label es-label--lg light\">\n                                                        SHORTLIST                                                    <\/div>\n                                                    <div class=\"border\"><\/div>\n                                                <\/div>\n                                        <!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/google-x-wnba-x-espn-changemaker-partnership\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/Picture5-1.png');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Google x WNBA x ESPN Changemaker Partnership                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Google, WNBA, ESPN, GMR Marketing, Optimum Sports, and EssenceMediacom                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        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Secondary Court                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By New York Liberty and Xbox                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/spotify-and-fc-barcelona\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/2022-03-19_FCBvsMADRID_27-scaled-2.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Spotify and FC Barcelona                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Spotify and FC Barcelona                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2023-categories\/company-shortlists\/wear-the-rose-and-the-red-roses\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/Wear-The-Rose-1x1-Social-Asset-3.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Wear The Rose and the Red Roses                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By O2                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <\/div>\n    <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  >\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/08\/276-201122-DYR_4120.jpg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">17 OCTOBER 2023<\/p>\n                        \n                                                    <h1 class=\"hero__title\">JOIN US FOR AN EVENING OF CELEBRATION<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>A black tie gala like no other, secure your seat at the Natural History Museum this October. Enquire to hear about our various ticketing options to attend the Leaders Sports Awards.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2023-07-31\/37dnlb\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in 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