{"id":20807,"date":"2023-09-26T16:07:01","date_gmt":"2023-09-26T16:07:01","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=20807"},"modified":"2023-09-27T08:43:14","modified_gmt":"2023-09-27T08:43:14","slug":"turnstile","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/partners\/turnstile\/","title":{"rendered":"Turnstile"},"content":{"rendered":"<!-- blocks\/hero-primary -->\n<!-- inc\/comp\/hero -->\n<div class=\"hero hero--var-1 theme-dark  hero--secondary\" role=\"banner\">\n    <div\n      class=\"hero__image\"\n          >\n        \n                    <ul class=\"hero__gallery-images grad-map grad-map--1 grad-map--1--semi-reveal\">\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/MicrosoftTeams-image-1024x632.png\"><\/div>\n                    <\/li>\n                            <\/ul>\n        \n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container with_hero_imgs\"> \n                <div class=\"hero__content hero-content-with-logos\">\n                                        <div class=\"hero__content__inner\">\n                                                                            <p class=\"hero__label es-label color-pcolor-2\">\/\/ PARTNERS<\/p>\n                                                                        \n                        <h1 class=\"hero__title\">TURNSTILE<\/h1>\n                        \n                        \n                        \n                        \n                                                    <span class=\"hero__cta hero__cta-secondary\">\n                                <a href=\"https:\/\/turnstilegroup.com\/\" class=\"button button-secondary\">\n                                    <span>Find out more<\/span>\n                                <\/a>\n                            <\/span>\n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n\n\n            <div class=\"hero__logos\">\n            <div class=\"container\">\n<div class=\"hero_logo_bg\">\n                <p>In partnership with:<\/p>\n                                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Turnstile-White-Logo-300x117.png\" alt=\"\" \/>\n                                        <\/div>\n            <\/div>\n        <\/div>\n<style>\n@media (max-width: 1199px) {\n.container.with_hero_imgs.with_hero_imgs.with_hero_imgs    {\n    margin-bottom: 11rem;\n}\n\n.with_hero_imgs.with_hero_imgs + .hero__logos {\ndisplay:block;\n    position: absolute;\n    z-index: 1;\n    left: 0;\n    right: 0;\n    bottom: 1.5rem;\n}\n.with_hero_imgs.with_hero_imgs + .hero__logos img {\n    max-width: 130px;\n}\n} \n@media (max-width: 768px) {\n.theme-performance-institute .hero__overlay {align-items: flex-start !important;}\n.hero_logo_bg p {width:100%;}\n.container.with_hero_imgs.with_hero_imgs.with_hero_imgs    {\n    margin-bottom: 11rem;\n}\n\n}\t\n<\/style>\n    \n        <\/div>\n    <\/div>\n    <\/div>\n \n\n\n<div id=\"hero-next-section\"><\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">ABOUT  TURNSTILE<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><span data-contrast=\"none\">Turnstile is the global market leader in the provision of fair market price sponsorship valuations.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We don\u2019t just value the media, or <\/span><b><span data-contrast=\"none\">Exposure<\/span><\/b><span data-contrast=\"none\">, assets. We\u2019ve built a best-in-class approach to valuing the <\/span><b><span data-contrast=\"none\">Intellectual Property<\/span><\/b><span data-contrast=\"none\"> of the rights holders, as well as all the tangible <\/span><b><span data-contrast=\"none\">Benefits<\/span><\/b><span data-contrast=\"none\"> rights. Our work is underpinned by rates sourced from over <\/span><b><span data-contrast=\"none\">USD $3bn<\/span><\/b><span data-contrast=\"none\"> in global sponsorship valuations we\u2019ve completed to date.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Over the past two decades the sponsorship industry has become overly reliant on \u2018media equivalency\u2019 as a means of quantifying value. However, as the name suggests, this approach was developed not for sponsorship pricing but as a way for marketers to compare the effectiveness of different media buys.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The industry is now seeking credible, accurate and defensible valuations that reflect the actual market value, or recommended transaction value, of the assets. Turnstile was created to meet this industry need.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our approach is premised on using market rates sourced directly from the sponsorship industry and applying them to a valuation methodology built for the modern sponsorship era.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you value your sponsorships, value them properly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":8524,"parent":18247,"menu_order":40,"template":"","categories":[],"event_page_types":[53],"class_list":["post-20807","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turnstile - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/partners\/turnstile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turnstile - Sport Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/partners\/turnstile\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T08:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/TF011777_2021100620142053-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/\",\"url\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/\",\"name\":\"Turnstile - Sport Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadersinsport.com\\\/app\\\/uploads\\\/sites\\\/3\\\/2022\\\/06\\\/TF011777_2021100620142053-scaled-1.jpg\",\"datePublished\":\"2023-09-26T16:07:01+00:00\",\"dateModified\":\"2023-09-27T08:43:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadersinsport.com\\\/sport-business\\\/leaders-events\\\/leaders-week-london\\\/partners\\\/turnstile\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadersinsport.com\\\/app\\\/uploads\\\/sites\\\/3\\\/2022\\\/06\\\/TF011777_2021100620142053-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/leadersinsport.com\\\/app\\\/uploads\\\/sites\\\/3\\\/2022\\\/06\\\/TF011777_2021100620142053-scaled-1.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"TWICKENHAM, ENGLAND - OCTOBER 06: Leaders Week 2021 on October 06, 2021 in Twickenham, England. 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