{"id":26309,"date":"2024-08-12T08:36:23","date_gmt":"2024-08-12T08:36:23","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26309"},"modified":"2024-08-15T10:08:10","modified_gmt":"2024-08-15T10:08:10","slug":"atp-carbon-tracker","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/atp-carbon-tracker\/","title":{"rendered":"ATP Carbon Tracker"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COLLABORATION <\/a>\n\n\t\t\t\t\t\t

ATP Carbon Tracker<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    The ATP Carbon Tracker was created from a shared desire to make tennis more sustainable by tackling its biggest challenge: travel emissions, which accounts for nearly 90% of the sport\u2019s carbon footprint. Recognising players as our most visible climate champions, we focused on them. Undeterred by the challenge that professional tennis revolves around global travel.<\/p>\n

    In collaboration with Infosys, our digital innovation and AI partner, we embarked on a journey to develop an app that could make this possible. Our goal was not just to create a tool, but to inspire a movement. The result, Carbon Tracker, is a first-of-its-kind app that empowers players to track, understand, and mitigate their travel-related emissions. It also introduces several gamification elements including a leaderboard and a $100,000 prize pool – playing into players\u2019 competitive sides.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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