{"id":26327,"date":"2024-08-12T08:43:54","date_gmt":"2024-08-12T08:43:54","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26327"},"modified":"2024-08-15T10:08:20","modified_gmt":"2024-08-15T10:08:20","slug":"ee-x-home-nations-support-its-in-your-hands","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/ee-x-home-nations-support-its-in-your-hands\/","title":{"rendered":"EE x Home Nations: Support. It’s In Your Hands"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COLLABORATION <\/a>\n\n\t\t\t\t\t\t

EE x Home Nations: Support. It’s In Your Hands<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Support. It\u2019s In Your Hands was a multi-channel campaign to inspire a nation of potential BSL users (deaf and non-deaf alike) to learn the basics of the language through the power of football.<\/p>\n

    With the Royal Association for Deaf people\u2019s (RAD) help, we identified a tension at the heart of the beautiful game. Hand gestures are everywhere in football \u2013 but many BSL users and deaf people feel excluded from the mainstream football conversation.<\/p>\n

    At the centre of the campaign, we created six interactive BSL lessons. From learning to sign \u201cGoal\u201d with Harry Kane to \u201cGreat defending\u201d with Mary Earps, each lesson was fronted by a trio of different Home Nations stars.<\/p>\n

    In March, we launched with a hero film featuring deaf talent sourced with RAD and CODA [Children of Deaf Adults]. The fully signed content premiered on the big screens at England vs. Brazil and Scotland vs. Northern Ireland.<\/p>\n

    From March to May, EE activated the campaign at every Home Nations fixture. Supported by RAD, over 50 deaf children performed their national anthems in sign language to packed stadiums. We invited deaf influencers to document their matchday experiences, and utilised our kit sponsor rights to create unique \u2018Signed Shirts\u2019 – warm up shirts which featured players\u2019 names in fingerspelling.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 00:36 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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