{"id":26366,"date":"2024-08-12T09:10:42","date_gmt":"2024-08-12T09:10:42","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26366"},"modified":"2024-08-15T10:08:32","modified_gmt":"2024-08-15T10:08:32","slug":"powered-differently","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/powered-differently\/","title":{"rendered":"Powered Differently"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COLLABORATION <\/a>\n\n\t\t\t\t\t\t

Powered Differently<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Allianz Premiership Women\u2019s Rugby (PWR) collaborated with Getty Images to create the Powered Differently campaign as part of its rebrand. The campaign was a curated photo series that launched ahead of the opening of the PWR\u2019s 2023\/2024 season in November 2023, which showcased 10 stars of the women\u2019s game. The objective was not only to change perceptions about women\u2019s rugby in marketing and advertising \u2013 it was also about the images resonating with as many people as possible both inside and outside the world of sport. PWR and Getty Images shared one mission \u2013 using visuals to empower women and girls in sport. If they can\u2019t see themselves, they can\u2019t become it.<\/p>\n

    The campaign was 100% powered by women from the ideation and creative direction to the photography and curation. Ten players were chosen to take part in the photoshoot, all with different backstories, featuring veteran and younger players across a wide spectrum of ages, ethnicities, body types and abilities. The players include Abbie Ward, who had recently returned to rugby after giving birth, Amanda Swartz, a former Swedish figure skater, Shaunagh Brown, who has long been an advocate for empowering women throughout society within sport, and Jodie Ounsley, a player who wears a cochlear implant and was a Gladiator in the recently rebooted ITV series.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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