{"id":26497,"date":"2024-08-12T15:08:12","date_gmt":"2024-08-12T15:08:12","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26497"},"modified":"2024-08-15T10:06:58","modified_gmt":"2024-08-15T10:06:58","slug":"brooklyn-nets-in-paris","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/brooklyn-nets-in-paris\/","title":{"rendered":"Brooklyn Nets in Paris"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>ENTERTAINMENT EXPERIENCE<\/a>\n\n\t\t\t\t\t\t

Brooklyn Nets in Paris<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    The NBA introduced the Global Games platform to engage and grow global fandom through its core product, live NBA basketball. However, due to the league\u2019s growing popularity in certain international markets, tickets to these games often sell out quickly, leaving many fans without the opportunity to experience their favorite teams and players when they come to town.<\/p>\n

    That\u2019s why, when the Brooklyn Nets were selected to play in the Paris Game against the Cleveland Cavaliers in January 2024, we invested in extending our brand\u2019s touchpoints beyond the game and elongating the engagement window from days to months.<\/p>\n

    Brooklyn\u2019s cultural staples and icons \u2014 hip-hop, Jay-Z, The Notorious B.I.G., Basquiat, KAWS, streetball and more \u2014 reverberate worldwide, reiterating what Brooklyn, the most populous borough in the world\u2019s largest media market, means to culture globally.<\/p>\n

    And the Nets fanbase is increasingly global. 91% of our fans live outside the U.S. and Canada, over 70% of our social followers are international and more than 30% of ticket buyers are foreign. France is a priority market for us; it\u2019s home to 15M+ NBA fans, including 545K+ Nets fans. Over 783K visitors will travel from France to New York in 2024, the third-highest source country, further highlighting how important global fan development is to our business.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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