{"id":26716,"date":"2024-08-12T16:30:39","date_gmt":"2024-08-12T16:30:39","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26716"},"modified":"2024-08-15T10:03:44","modified_gmt":"2024-08-15T10:03:44","slug":"ultimate-guinness-rugby-experiences-at-guinness-mens-and-womens-six-nations-2024","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/ultimate-guinness-rugby-experiences-at-guinness-mens-and-womens-six-nations-2024\/","title":{"rendered":"Ultimate Guinness Rugby Experiences at Guinness Men’s and Women’s Six Nations 2024"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>FAN SOLUTION<\/a>\n\n\t\t\t\t\t\t

Ultimate Guinness Rugby Experiences at Guinness Men’s and Women’s Six Nations 2024<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Guinness, aiming to deepen its association with rugby, developed a unique fan experience solution called the Ultimate Guinness Rugby Experience to enhance the connection between fans and Guinness. The fan experience was designed not only to create memorable moments for grassroots clubs but also to establish Guinness synonymous with exceptional rugby experiences.<\/p>\n

    At the core of this initiative is Guinness’s commitment to fostering a sense of community. By delivering unforgettable rugby experiences at the grassroots level and also at stadiums. This initiative underscores the importance of communion and camaraderie, values that are deeply embedded in both rugby culture and the Guinness brand.<\/p>\n

    By leveraging its sponsorship and contractual rights, Guinness ensures a broad and impactful presence in both the Men’s and Women’s Six Nations tournaments. By aligning the promotion of both tournaments, Guinness reinforces its support for gender diversity and inclusivity within the sport.<\/p>\n

    The initiative also focused on creating matchday experiences that would leave lasting memories for all. Creating the Stadium Accessibility programme and collaborating with unions and stadiums, Guinness ensured that these experiences were as inclusive as possible, catering to a diverse range of fans by making everyone feel welcome at the rugby stadium.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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