{"id":26774,"date":"2024-08-12T18:04:28","date_gmt":"2024-08-12T18:04:28","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26774"},"modified":"2024-08-19T08:43:37","modified_gmt":"2024-08-19T08:43:37","slug":"genius-sports-uses-ai-and-computer-vision-to-transform-nfl-broadcasts","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/genius-sports-uses-ai-and-computer-vision-to-transform-nfl-broadcasts\/","title":{"rendered":"Genius Sports uses AI and computer vision to transform NFL broadcasts"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>MEDIA\/BROADCAST<\/a>\n\n\t\t\t\t\t\t

Genius Sports uses AI and computer vision to transform NFL broadcasts<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    The NFL is the most valuable sports league in the world, accounting for 93 of the top 100 most watched broadcasts in the U.S. in 2023. In an era of big data, hyper personalisation and unprecedented access, NFL broadcasters are in a challenging position where they have to balance the demands of different generations of fan. Whereas older viewers are broadly happy with the status quo, younger fans increasingly expect an experience that is immersive and customized to them.<\/p>\n

    In partnership with Prime Video and NFL+, Genius Sports is powering a new wave of immersive NFL broadcasts, including real-time, data-driven augmentations. Modern fans expect new levels of insight to understand the game like never before and Genius Sports uses AI and computer vision to meet this demand in real-time.<\/p>\n

    Genius Sports\u2019 solutions help broadcasters to stand out from the competition and engage Gen Z fans through data-driven insights, graphic overlays and visualisations. As the exclusive distributor of NFL Official League Data, Genius Sports is positioned to leverage unique access to the league\u2019s premium data, including Next Gen Stats, to create ground-breaking broadcast experiences.<\/p>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 1:18 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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