{"id":26801,"date":"2024-08-12T18:30:59","date_gmt":"2024-08-12T18:30:59","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26801"},"modified":"2024-10-22T10:58:32","modified_gmt":"2024-10-22T10:58:32","slug":"the-year-of-redefining-sports-tech-for-india","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/the-year-of-redefining-sports-tech-for-india\/","title":{"rendered":"The Year of Redefining Sports Tech for India by Star Sports"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>MEDIA\/BROADCAST<\/a>\n\n\t\t\t\t\t\t

The Year of Redefining Sports Tech for India by Star Sports<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    For Star Sports, India\u2019s leading sports broadcaster, the sporting year 2023-24 was marked by groundbreaking innovation and R&D. Our clear objectives were fan engagement, new audience development, and improving production workflows, thereby setting the standard for sports coverage for millions of Indian fans.<\/p>\n

    Innovations Introduced:<\/strong><\/p>\n

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    1. Dolby Atmos (5.1.4): Provided immersive audio experiences, with ambiance-only feeds for a stadium-like feel.<\/li>\n
    2. Motion Capture Technology: Enabled live interactions between fans and hosts remotely.<\/li>\n
    3. Sign Language Commentary: For IPL 2024, introduced sign language and descriptive commentary for about 100 million deaf and visually impaired fans.<\/li>\n
    4. Hololens Toolkit and StarVerse: Launched India\u2019s first Sports Metaverse for immersive fan interactions and AR-enhanced broadcasts.<\/li>\n
    5. MaxView: Introduced during the Asia Cup 2023 and ICC Men\u2019s Cricket World Cup 2023, this feature offered vertical mode streaming for mobile devices, reflecting modern content consumption habits.<\/li>\n
    6. Shor Meter: Allowed TV audiences to experience stadium ambiance from home.<\/li>\n
    7. 3D Models of Cricketers: Created using volumetric capture technology for marketing and advertising.<\/li>\n<\/ol>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n
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      WATCH<\/p>\n \n

      FIND OUT MORE<\/h2>\n \n

      \n – 3:41 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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