{"id":26821,"date":"2024-08-12T18:43:49","date_gmt":"2024-08-12T18:43:49","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26821"},"modified":"2024-08-15T09:58:23","modified_gmt":"2024-08-15T09:58:23","slug":"football-australia-elevating-the-matildas-to-australias-favourite-team","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/football-australia-elevating-the-matildas-to-australias-favourite-team\/","title":{"rendered":"Football Australia: Elevating the Matildas\u2019 to Australia\u2019s favourite team\u2019"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>STORYTELLER<\/a>\n\n\t\t\t\t\t\t

Football Australia: Elevating the Matildas\u2019 to Australia\u2019s favourite team\u2019 <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    In the summer of 2023, Australia co-hosted the most successful Women\u2019s World Cup ever staged.<\/p>\n

    Whilst Australia\u2019s sporting culture has traditionally favoured men\u2019s achievements, co-hosting the FIFA Women\u2019s World Cup 2023 presented a unique opportunity to transform the perception of, and participation in, women\u2019s football, as well as women\u2019s sport more broadly.<\/p>\n

    Football Australia committed to creating an inclusive environment for everyone to engage in the sport, addressed disparities in women\u2019s football, and radically altered the perceptions of female athletes through the FIFA WWC 2023. Their vision was to foster an inclusive ecosystem where everyone could participate and belong; a vision encapsulated and then delivered through Football Australia\u2019s Legacy \u201823 Plan, an ambitious strategy to transform the football landscape.<\/p>\n

    At the forefront of that on-going plan is the goal to achieve 50:50 gender participation in football by 2027, aiming to add 400,000 women and girls to the football community. Connecting with First Nations girls and women, individuals from the LGBTIQA+ community, and those with disabilities, is an important part in achieving this. The goal is to create a supportive and welcoming environment for all.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2:05 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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