{"id":26848,"date":"2024-08-12T19:01:56","date_gmt":"2024-08-12T19:01:56","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=26848"},"modified":"2024-08-15T09:58:28","modified_gmt":"2024-08-15T09:58:28","slug":"nfl-uk-ireland-a-season-in-stories","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/nfl-uk-ireland-a-season-in-stories\/","title":{"rendered":"NFL UK &#038; Ireland &#8211; A season in Stories"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/BL_NFL__SPURS_GAME_2_OCT08_1724-1.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>STORYTELLER<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">NFL UK &#038; Ireland &#8211; A season in Stories<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/SS-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/TW-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/FB-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/8-Second-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/160-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>The NFL is one of the most recognizable sports leagues in the world and has continued to expand its international footprint and grow fandom in the UK, even before the league began playing regular season games in London in 2007.<\/p>\n<p>For the 2023\/2024 season, NFL UK &amp; Ireland shifted focus to grow and accelerate youth fandom, specifically among 12\u201324-year-olds (previously targeting 18-34-year-olds), to drive our strategic vision of cultivating the next generation of fans. Within this demographic, we recognize the presence of multiple age segments and varying levels of interest, all of which need to be addressed uniquely through the creative storytelling we produce.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/video -->\n<!-- inc\/comp\/video -->\n<section class=\"video  grad-map--1 grad-map--1--no-greyscale \" id=\"\">\n    <div\n      class=\"video__image \"\n      style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/20240427AJ_AJ33530-2-1024x683.jpg);\"    >\n        \n                    <div class=\"video__overlay theme-dark\">\n                <div class=\"wrapper wrapper--md\">\n                    <div class=\"video__content\">\n                        <div class=\"video__content__inner\">\n                                                            <div class=\"icon icon--play icon--xlg\" tabindex=\"0\" role=\"button\" data-modal-id=\"vimeoModal997857828\" data-vimeo-video-id=\"997857828\"><\/div>\n                            \n                                                            <p class=\"video__label es-label es-label--md \">WATCH<\/p>\n                            \n                                                            <h2 class=\"h2 video__title\">FIND OUT MORE<\/h2>\n                            \n                                                            <p class=\"video__text es-label es-label--sm\">\n                                    &#8211; 2:21 mins                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/section>\n<!-- inc\/comp\/video-modal -->\n<section class=\"es-modal es-modal--video\" id=\"vimeoModal997857828\" data-vimeo-video-id=\"997857828\">\n    <div class=\"es-modal__box\" role=\"dialog\" aria-labelledby=\"modal_997857828_title\" aria-modal=\"true\">\n        <div class=\"es-modal__controls theme-dark\">\n            <button class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/button>\n        <\/div>\n        <div class=\"es-modal__box__inner\">\n            <div class=\"theme-1\">\n                <div style=\"padding:56.25% 0 0 0; position:relative;\">\n                    <iframe id=\"vimeoVideo997857828\" src=\"https:\/\/player.vimeo.com\/video\/997857828\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n                <\/div>\n\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>In the UK &amp; Ireland, we have distilled our vision into five key objectives: growing NFL fandom, increasing engagement across NFL digital channels, developing the participation pyramid, growing commercial revenue, and inspiring change within the sport and wider impact areas.<\/p>\n<p>When creating content and storytelling, we use these pillars to shape our narrative arc, guiding UK fans through a season. We employ all forms of media, various types of talent, amplification networks, and progressive narratives to engage our target audience, thereby achieving the ultimate goal of any sport or business: cultural relevance.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/carousel-image-gallery -->\n<section class=\"es-section carousel-images-gallery theme-dark theme-x-dark-bg\">\n    <div class=\"wrapper\">\n        <div class=\"es-section__text-container col\">\n            \n                    <\/div>\n    <\/div>\n    <div class=\"es-carousel--with-gallery\">\n\n        <!-- 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src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/20240427AJ_AJ33530-2-1024x683.jpg\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div\n                      class=\"es-carousel__item\"\n                                          >\n                        <div class=\"es-carousel__image\">\n                            <div\n                              class=\"es-carousel__image__inner\"\n                                                          ><\/div>\n                                                                <span class=\"es-carousel__image__icon es-carousel__image__icon--enlarge icon icon--arrow-double icon--lg\"><\/span>\n                                                                <img 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src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/BL_NFL__SPURS_GAME_2_OCT08_1724-1-1024x683.jpg\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"es-carousel__arrows theme-dark\"><\/div>\n        <\/div>\n    <\/div>\n        <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-dark\"\n    >\n            <div class=\"grad-overlay grad-map grad-map--1 grad-map--1--semi-reveal\">\n            <div class=\"grad-overlay grad-map__item\"  style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/02\/Collaboration-scaled.jpg)\"><\/div>\n        <\/div>\n                <div class=\"bg-grad\">\n              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 <div class=\"theme-light\">\n                                    <div class=\"cards cards--var-1 cards--col-6 cards--w-gutter col-parent col-parent--stack-mb\">\n                                                                                        <div class=\"es--separator\">\n                                                    <div class=\"es-section__label es-label es-label--lg light\">\n                                                        SHORTLIST                                                    <\/div>\n                                                    <div class=\"border\"><\/div>\n                                                <\/div>\n                                        <!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/football-australia-elevating-the-matildas-to-australias-favourite-team\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/heart.jpeg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Football Australia: Elevating the Matildas\u2019 to Australia\u2019s favourite team                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        Football Australia                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/recover-e-the-story-with-a-beginning-middle-and-end-to-e-waste\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Recover-E-image-6-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Recover-E: the story with a beginning, middle, and end to e-waste                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Envision Racing, Lazerian, Material Focus and Forster Communications                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/thousands-of-stories-the-stories-of-brentford-fc-its-fans-people-and-communities\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/IMG_1370-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Thousands of Stories &#8211; the stories of Brentford FC, its fans, people, and communities.                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Brentford FC                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/tnt-sports-box-office---tyson-fury-vs-francis-ngannou-battle-of-the-baddest\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/1718035453.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        TNT Sports Box Office &#8211; Tyson Fury vs Francis Ngannou: Battle of the Baddest                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Warner Bros Discovery and Queensberry Promotions                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n               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<p class=\"card__title\">\n                        Unsilence The Crowd                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Sela and Newcastle United                                             <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/you-are-not-alone\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Alone-A5L-scaled.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        You Are Not Alone                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Norwich City Football Club                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                        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Enquire to attend the Leaders Sports Awards.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-02-14\/3bmqxk\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":26830,"parent":23811,"menu_order":22,"template":"","categories":[],"event_page_types":[],"class_list":["post-26848","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NFL UK &amp; 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