{"id":26873,"date":"2024-08-12T19:33:07","date_gmt":"2024-08-12T19:33:07","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26873"},"modified":"2024-08-15T09:58:47","modified_gmt":"2024-08-15T09:58:47","slug":"unsilence-the-crowd-storyteller","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/unsilence-the-crowd-storyteller\/","title":{"rendered":"Unsilence The Crowd"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>STORYTELLER<\/a>\n\n\t\t\t\t\t\t

Unsilence The Crowd<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    A first of its kind partnership between Sela, RNID and Newcastle United culminated in Unsilence The Crowd, a groundbreaking campaign which delivered the world-first use of new technology designed to increase accessibility to football for deaf fans.<\/p>\n

    Research conducted by Sela and charity partner RNID revealed 71% believe new technology can be implemented to make live sports events more accessible. Sela identified the opportunity to use their technological capabilities to bring the electricity and roar of St. James Park to the incredibly passionate, yet underrepresented community of NUFC fans who are deaf or have hearing loss.<\/p>\n

    Alongside technology partner, Cute Circuit, Sela incorporated haptic technology into replica NUFC match shirts that transform the noise of the stadium into real-time touch sensations, allowing deaf fans and fans with hearing loss to experience the atmosphere of a live football match like never before.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2:49 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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