{"id":26876,"date":"2024-08-12T19:38:34","date_gmt":"2024-08-12T19:38:34","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=26876"},"modified":"2024-08-15T09:58:51","modified_gmt":"2024-08-15T09:58:51","slug":"you-are-not-alone","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/you-are-not-alone\/","title":{"rendered":"You Are Not Alone"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>STORYTELLER<\/a>\n\n\t\t\t\t\t\t

You Are Not Alone<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    This all started with a question – how could we use our platform to help save a life? We uncovered a data point that has provided the foundation for the clubs work on promoting positive mental health over the last 2 years – the average age of our season ticket holders correlates to the age bracket most likely to die by suicide (45-49).<\/p>\n

    For World Mental Health Day 2023 we invited all clubs in the league to take part in a fictional line-up initiative that encouraged fans \u2018check in on those around them\u2019 by replacing the name of players with close family members. All clubs took part, ensuring this hugely important message reached supporters across the country. We also delivered our #YouAreNotAlone video. The concept was devised and executed entirely in-house, from concept to edit, and dispels the myth that just because someone appears okay on the surface, they may not be.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

    \n – 2:31 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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