{"id":26938,"date":"2024-08-12T20:09:59","date_gmt":"2024-08-12T20:09:59","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=26938"},"modified":"2024-08-15T09:57:41","modified_gmt":"2024-08-15T09:57:41","slug":"trajektorys-innovative-solution-fills-in-the-gaps-for-sponsorship-valuations","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/trajektorys-innovative-solution-fills-in-the-gaps-for-sponsorship-valuations\/","title":{"rendered":"Trajektory\u2019s Innovative Solution Fills in the Gaps for Sponsorship Valuations"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Screenshot-2024-08-06-at-10.58.33\u202fAM.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>TECH BREAKTHROUGH<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Trajektory\u2019s Innovative Solution Fills in the Gaps for Sponsorship Valuations<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/All-White-Horizontal-1-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Brands spend nearly $100B a year in sponsorship. However, the average sponsorship report accounts for less than 10% of what brands actually activate on, leaving billions of dollars unaccounted for.<\/p>\n<p>Over the last 18 months, Trajektory has established itself as a market leader in sponsorship analytics, valuation, and reporting both domestically and internationally for both professional sports teams and sponsoring brands. Trajektory provides access to accurate and integrity-driven sponsorship data across digital (e.g. social, broadcast, email, mobile) and non-digital (e.g. static signage, LED, OOH, radio) assets by aggregating and analyzing more sources than any other sponsorship platform.<\/p>\n<p>Through evaluating sponsorships comprehensively in real-time, Trajektory customers typically retire over $100K on legacy vendor spend, save over 1,200 hours a year on data preparation, and report on nearly 100% of their sponsorship portfolio.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/video -->\n<!-- inc\/comp\/video -->\n<section class=\"video  grad-map--1 grad-map--1--no-greyscale \" id=\"\">\n    <div\n      class=\"video__image \"\n      style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Screenshot-2024-08-06-at-10.59.44\u202fAM-1024x569.png);\"    >\n        \n                    <div class=\"video__overlay theme-dark\">\n                <div class=\"wrapper wrapper--md\">\n                    <div class=\"video__content\">\n                        <div class=\"video__content__inner\">\n                                                            <div class=\"icon icon--play icon--xlg\" tabindex=\"0\" role=\"button\" data-modal-id=\"vimeoModal997892719\" data-vimeo-video-id=\"997892719\"><\/div>\n                            \n                                                            <p class=\"video__label es-label es-label--md \">WATCH<\/p>\n                            \n                                                            <h2 class=\"h2 video__title\">FIND OUT MORE<\/h2>\n                            \n                                                            <p class=\"video__text es-label es-label--sm\">\n                                    &#8211; 1:24 mins                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/section>\n<!-- inc\/comp\/video-modal -->\n<section class=\"es-modal es-modal--video\" id=\"vimeoModal997892719\" data-vimeo-video-id=\"997892719\">\n    <div class=\"es-modal__box\" role=\"dialog\" aria-labelledby=\"modal_997892719_title\" aria-modal=\"true\">\n        <div class=\"es-modal__controls theme-dark\">\n            <button class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/button>\n        <\/div>\n        <div class=\"es-modal__box__inner\">\n            <div class=\"theme-1\">\n                <div style=\"padding:56.25% 0 0 0; position:relative;\">\n                    <iframe id=\"vimeoVideo997892719\" src=\"https:\/\/player.vimeo.com\/video\/997892719\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n                <\/div>\n\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Built from scratch by industry professionals who have sat in the seats at teams, leagues, agencies, and brands, Trajektory\u2019s commitment to integrity and innovation ensures that customers stay ahead of the game by utilizing artificial intelligence and machine learning methods to transform sponsorship strategies into success stories that resonate. With better and more comprehensive insights, Trajektory customers are able to optimize their sponsorship decision-making and maximize revenue effectively.<\/p>\n<p>Trajektory\u2019s foundations were developed alongside world-class partners in Google and leading artificial intelligence companies. This, combined with a high level of integrity-driven data, has led to the platform being adopted by the majority of professional leagues and major brands and agencies such as Verizon, Continental Tire, Top Golf, and many more.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/carousel-image-gallery -->\n<section class=\"es-section carousel-images-gallery theme-dark theme-x-dark-bg\">\n    <div class=\"wrapper\">\n        <div class=\"es-section__text-container col\">\n            \n                    <\/div>\n    <\/div>\n    <div class=\"es-carousel--with-gallery\">\n\n        <!-- 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src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Screenshot-2024-08-06-at-10.59.44\u202fAM-1024x569.png\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div\n                      class=\"es-carousel__item\"\n                                          >\n                        <div class=\"es-carousel__image\">\n                            <div\n                              class=\"es-carousel__image__inner\"\n                                                          ><\/div>\n                                                                <span class=\"es-carousel__image__icon es-carousel__image__icon--enlarge icon icon--arrow-double icon--lg\"><\/span>\n                                                      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src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Screenshot-2024-08-06-at-10.58.33\u202fAM-1024x639.png\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div\n                      class=\"es-carousel__item\"\n                                          >\n                        <div class=\"es-carousel__image\">\n                            <div\n                              class=\"es-carousel__image__inner\"\n                                                          ><\/div>\n                                                                <span class=\"es-carousel__image__icon es-carousel__image__icon--enlarge icon icon--arrow-double icon--lg\"><\/span>\n                                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/Screenshot-2024-08-06-at-10.59.11\u202fAM-1024x770.png\" alt=\"\" \/>\n                            \n                            \n                            <div class=\"es-carousel__overlay\">\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"es-carousel__arrows theme-dark\"><\/div>\n        <\/div>\n    <\/div>\n        <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-dark\"\n    >\n            <div class=\"grad-overlay grad-map grad-map--1 grad-map--1--semi-reveal\">\n            <div class=\"grad-overlay grad-map__item\"  style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/02\/Tech-Breakthrough-scaled.jpg)\"><\/div>\n        <\/div>\n                <div class=\"bg-grad\">\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--4 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">TECH BREAKTHROUGH<\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">OTHER SHORTLISTED ENTRIES<\/h2>\n                            \n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col col--7 col--flex-align-right\">\n    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 >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/nzf_setup_numbers.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        CoachMate &#8211; Redefining Sports Education Technology                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By CoachMate\r\n                                            <\/p>\n                            <\/div>\n\n            \n        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   \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        How Airspeeder is Redefining Motorsports and Mobility                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Airspeeder, Alauda Aeronautics, Intel Corporation, EMG and Telstra Purple                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   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      \n                                    <p class=\"card__text\">\n                        By SmartFrame Technologies, Manchester City F.C., New Zealand Rugby and Six Nations Rugby                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/tennisviz-insights-making-the-complex-simple\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/TennisViz-Insights-In-Stadium.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        TennisViz Insights &#8211; Making the complex simple                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By TennisViz                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories\/trickshot-3d-builder\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/08\/TS_Image03.png');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Trickshot 3D Builder                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        By Trickshot Ltd                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <\/div>\n    <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquire\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: 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Enquire to attend the Leaders Sports Awards.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-02-14\/3bmqxk\" width=\"100%\" height=\"500\" frameborder=\"0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":26940,"parent":23811,"menu_order":30,"template":"","categories":[],"event_page_types":[],"class_list":["post-26938","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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