{"id":27032,"date":"2024-08-13T09:40:55","date_gmt":"2024-08-13T09:40:55","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=27032"},"modified":"2024-08-15T10:08:15","modified_gmt":"2024-08-15T10:08:15","slug":"barclays-x-the-fa","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2024-categories-draft\/barclays-x-the-fa\/","title":{"rendered":"Barclays x The FA"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COLLABORATION <\/a>\n\n\t\t\t\t\t\t

Barclays x The FA<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    In 2019, Barclays made a landmark investment in UK women\u2019s sports by becoming the title sponsor of the Barclays Women\u2019s Super League (BWSL) and launching the Barclays Girls\u2019 Football School Partnerships (BGFSP) in collaboration with The FA. The initiative aimed to ensure that by 2024, all girls in England would have equal access to football in schools. Over five years, BGFSP grew exponentially from 3,000 to 19,992 schools, representing 89% of all schools in England, thereby significantly increasing girls’ participation in football.<\/p>\n

    To support this ambitious goal, Barclays launched the campaign “It all starts with a chance,” which included a heartwarming film featuring Ian Wright and highlighted the importance of equal access in schools. The campaign strategically leveraged the excitement surrounding the UEFA Women\u2019s EUROs, using various media platforms and grassroots events to drive awareness and increase school registrations in the BGFSP.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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    WATCH<\/p>\n \n

    FIND OUT MORE<\/h2>\n \n

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