{"id":29666,"date":"2025-02-24T13:58:09","date_gmt":"2025-02-24T13:58:09","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=29666"},"modified":"2026-04-30T08:07:36","modified_gmt":"2026-04-30T08:07:36","slug":"2026-categories","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2026-categories\/","title":{"rendered":"2026 Categories"},"content":{"rendered":"<!-- blocks\/hero-primary -->\n<!-- inc\/comp\/hero -->\n<div class=\"hero hero--var-1 theme-dark  hero--secondary\" role=\"banner\">\n    <div\n      class=\"hero__image\"\n          >\n        \n                    <ul class=\"hero__gallery-images grad-map grad-map--1 grad-map--1--semi-reveal\">\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/02\/Copy-of-LSA-General-Announcement-Template-1920x1080-1-1024x576.jpg\"><\/div>\n                    <\/li>\n                            <\/ul>\n        \n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container \"> \n                <div class=\"hero__content \">\n                                        <div class=\"hero__content__inner\">\n                                                                            <p class=\"hero__label es-label color-pcolor-2\">\/\/ 2026 CATEGORIES<\/p>\n                                                                        \n                        <h1 class=\"hero__title\">THE LEADERS SPORTS AWARDS CATEGORIES <\/h1>\n                                                    <div class=\"hero__strapline es-label es-label--md\">\n                                <p>\/\/ ALL 2026 CATEGORY INFORMATION  <\/p>\n                            <\/div>\n                        \n                                                    <div class=\"hero__icon-text\">\n                                                                    <span>\n                                                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/themes\/leaders-in-sport-rebuild\/assets\/images\/svgs\/location-white.svg\" alt=\"Location icon\" \/>\n                                                                                Caf\u00e9 Royal, Central London                                    <\/span>\n                                \n                                                                    <span>\n                                                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/themes\/leaders-in-sport-rebuild\/assets\/images\/svgs\/calendar-white.svg\" alt=\"Date icon\" \/>\n                                                                                6 October 2026                                    <\/span>\n                                                            <\/div>\n                        \n                                                    <div class=\"content-area hero__text\">\n                                <p>The Leaders Sports Awards is a true reflection of the everchanging and evolving industry. Only a select number of top categories are available to enter, for one good reason: we look to recognise the best of the best. <\/p>\n                            <\/div>\n                        \n                                                    <span class=\"hero__cta\">\n                                <a\n                                  href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/nomination-guide\/\"\n                                  class=\"button button-primary\"\n                                                                                                    >\n                                    <span>Download Nomination Guide<\/span>\n                                <\/a>\n                            <\/span>\n                        \n                                                    <span class=\"hero__cta hero__cta-secondary\">\n                                <a href=\"https:\/\/leaderssportsawards.awardstage.com\/#!\/p1\" class=\"button button-secondary\">\n                                    <span>Start Your Entry<\/span>\n                                <\/a>\n                            <\/span>\n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n\n\n    \n        <\/div>\n    <\/div>\n    <\/div>\n \n\n\n<div id=\"hero-next-section\"><\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-dark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">29 April &#8211; 29 May 2026<\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">EXPLORE THE CATEGORIES<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>These categories will uncover, highlight and celebrate the leaders that are shaping the global sports industry. Take a look below to find out more.<\/p>\n<\/p>\n                                <\/div>\n                            \n                                                            <div class=\"es-section__cta\">\n                                    <a\n                                      href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/nomination-guide\/\"\n                                                                            class=\"button\"\n                                    >\n                                        <span>DOWNLOAD THE NOMINATION GUIDE<\/span>\n                                    <\/a>\n                                <\/div>\n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/content-with-side-navigation -->\n<section id=\"sectionContentWithNav\" class=\"section-content-with-nav es-section theme-dark\">\n    <div class=\"content-side-nav sticky-nav\" id=\"contentSideNav\">\n        <ul>\n                            <li class=\"es-section--label es-label es-label--sm content-item active\" id=\"lEADEROFTHEYEAR:ACTIVATIONNavItem\">\n                    <a href=\"#lEADEROFTHEYEAR:ACTIVATION\">LEADER OF THE YEAR: ACTIVATION<\/a>\n                <\/li>\n                            <li class=\"es-section--label es-label es-label--sm content-item\" id=\"lEADEROFTHEYEAR:DEALNavItem\">\n                    <a href=\"#lEADEROFTHEYEAR:DEAL\">LEADER OF THE YEAR: DEAL<\/a>\n                <\/li>\n                            <li class=\"es-section--label es-label es-label--sm content-item\" id=\"lEADEROFTHEYEAR:VENUENavItem\">\n                    <a href=\"#lEADEROFTHEYEAR:VENUE\">LEADER OF THE YEAR: VENUE<\/a>\n                <\/li>\n                            <li class=\"es-section--label es-label es-label--sm content-item\" id=\"lEADEROFTHEYEAR:MARKETERNavItem\">\n                    <a href=\"#lEADEROFTHEYEAR:MARKETER\">LEADER OF THE YEAR: MARKETER<\/a>\n                <\/li>\n                            <li class=\"es-section--label es-label es-label--sm content-item\" id=\"lEADEROFTHEYEAR:CEONavItem\">\n                    <a href=\"#lEADEROFTHEYEAR:CEO\">LEADER OF THE YEAR: CEO<\/a>\n                <\/li>\n                            <li class=\"es-section--label es-label es-label--sm content-item\" id=\"uNSUNGHERONavItem\">\n                    <a href=\"#uNSUNGHERO\">UNSUNG HERO <\/a>\n                <\/li>\n                            <li class=\"es-section--label es-label es-label--sm content-item\" id=\"lEADERSUNDER40NavItem\">\n                    <a href=\"#lEADERSUNDER40\">LEADERS UNDER 40<\/a>\n                <\/li>\n                    <\/ul>\n    <\/div>\n            <section class=\"section-nav-section\" id=\"lEADEROFTHEYEAR:ACTIVATION\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/02\/GettyImages-2173086049-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">1. LEADER OF THE YEAR: ACTIVATION<\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>The Activation award celebrates the most outstanding standalone projects, campaigns or initiatives in sport &#8211;\u00a0from sponsorship activity to hospitality offerings to community projects. It recognises not only the work itself but the individuals and teams who bring these ideas to life.<\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n            <section class=\"section-nav-section\" id=\"lEADEROFTHEYEAR:DEAL\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/02\/GettyImages-2245828650-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">2. LEADER OF THE YEAR: DEAL<\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>The <b>Deal of the Year<\/b> award celebrates the most impactful partnership in global sport, recognising not only the agreement itself but the <b>individuals and teams<\/b> who negotiated, shaped and activated it. Open to sponsorships, investments, strategic alliances and cross\u2011industry collaborations, this award honours deals that have delivered meaningful progress between <b>January 2025 and July 2026<\/b>.<\/p>\n<p>To be eligible, the deal must have been <b>signed<\/b> and <b>activation must have begun<\/b> within this period, even if the partnership is ongoing.<\/p>\n<p>This category highlights partnerships that combine strategic clarity with innovative deal structures, strong leadership and early activation success. Nominees will have demonstrated exceptional collaboration across organisations, delivered measurable commercial or audience impact and shown clear potential for long\u2011term value creation. Judges will also look for partnerships that influence the wider industry, set new standards or unlock new opportunities for fans, brands or rights holders.<\/p>\n<p>Reflecting the Leaders Sports Awards\u2019 values of <b>credibility, global relevance and high\u2011level excellence<\/b>, the Deal of the Year celebrates the people behind the partnership: the negotiators, strategists, executives and operators whose vision and expertise have shaped one of the most significant deals in sport over the past 12 months.<\/p>\n<p><em>Please note, The Leader of the Year: Deal &amp; Leader of the Year: CEO are not open for entries, but nominations are welcome via the Leaders editorial team.<\/em><\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n            <section class=\"section-nav-section\" id=\"lEADEROFTHEYEAR:VENUE\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/02\/GettyImages-2266903005-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">3. LEADER OF THE YEAR: VENUE<\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>The Venue award celebrates the world\u2019s most outstanding sports venues and, crucially, the leadership teams and individuals who make them exceptional.<\/p>\n<p>Recognising achievements between<b> January 2025 to July 2026<\/b>, this category honours venues that have delivered world\u2011class events, elevated the fan experience and demonstrated operational excellence at every level.<\/p>\n<p>This award highlights not only the physical venue but the executives, managers and operational teams whose decisions, innovation and leadership drive its success. Nominees will have showcased exceptional event delivery, embraced new technologies, strengthened commercial performance and contributed meaningfully to the global sports industry.<\/p>\n<p>Judges will also look for venues that prioritise sustainability, community impact and inclusive experiences for fans, athletes and partners.<\/p>\n<p>Reflecting the Leaders Sports Awards\u2019 values of credibility, global relevance and high\u2011level excellence, the Venue award recognises organisations that set new standards for what a modern sports venue can achieve. The winner will be a venue &#8211; and a leadership team &#8211; that has demonstrated vision, innovation and impact, leaving a lasting mark on the sports industry over the past 12 months.<\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n            <section class=\"section-nav-section\" id=\"lEADEROFTHEYEAR:MARKETER\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/02\/GettyImages-2270954477-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">4. LEADER OF THE YEAR: MARKETER<\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>The Marketer award celebrates the most outstanding marketing leader in global sport, recognising individuals whose creativity, strategic thinking and leadership have set new standards across the industry.<\/p>\n<p>This award honours those who have delivered exceptional\u00a0marketing impact\u00a0<b>January 2025 to July 2026<\/b>. It is open to marketers working at rights holders, brands, broadcasters, tech companies, agencies and other organisations with an active role in the sports industry, targeting B2C or B2B audiences.<\/p>\n<p>This category highlights leaders who combine strategic clarity with creative excellence, using insight, innovation and cultural understanding to drive meaningful audience engagement. Nominees will have demonstrated strong leadership, effective collaboration and the ability to influence both internal teams and external partners.<\/p>\n<p>Judges will also look for marketers who have delivered measurable commercial results, strengthened brand equity and contributed to the long\u2011term growth of their organisation.<\/p>\n<p>Reflecting the Leaders Sports Awards\u2019 values of credibility, global relevance and high\u2011level excellence, the Marketer of the Year award recognises individuals who elevate the role of marketing within sport. The winner will be a marketer whose work has not only delivered outstanding results but has shaped the direction of the industry over the past 12 months.<\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n            <section class=\"section-nav-section\" id=\"lEADEROFTHEYEAR:CEO\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/02\/GettyImages-2248113864-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">5. LEADER OF THE YEAR: CEO<\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>The CEO award celebrates exceptional leadership at the highest level of the global sports industry. This category honours a CEO who has demonstrated outstanding strategic vision, delivered significant organisational success and made a measurable impact on the wider world of sport.<\/p>\n<p>Recognising performance across the period <b>January 2025 to July 2026<\/b>, this award highlights leaders who have driven meaningful commercial growth, expanded their organisation\u2019s global footprint and championed innovation, whether through new technologies, fan experiences or business models. It also acknowledges CEOs who have shaped industry conversations, influenced international developments and navigated complex global challenges with clarity and authority.<\/p>\n<p>Beyond performance, the category reflects the Leaders Sports Awards\u2019 core values of credibility, global relevance and high\u2011level excellence.<\/p>\n<p>Nominees will have fostered strong organisational cultures, prioritised diversity and inclusion, upheld the highest standards of governance and demonstrated a commitment to sustainability and social responsibility.<\/p>\n<p>The CEO of the Year stands as a role model for the industry: a leader whose achievements over the past 12 months have not only strengthened their organisation but also contributed to the long\u2011term advancement of sport more broadly.<\/p>\n<p><em>Please note, The Leader of the Year: Deal &amp; Leader of the Year: CEO are not open for entries, but nominations are welcome via the Leaders editorial team.<\/em><\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n            <section class=\"section-nav-section\" id=\"uNSUNGHERO\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/02\/Unsung-Hero-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">6. UNSUNG HERO <\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>This award is for the behind-the-scenes operator and influencer who is helping to shape an organisation and the industry, away from the limelight and headlines.<\/p>\n<p><b>Who should enter this award?<\/b><\/p>\n<p>Individuals operating in human resources, IT, legal, production, client services, business intelligence, ticketing or other back-of-house departments.<\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n            <section class=\"section-nav-section\" id=\"lEADERSUNDER40\">\n            <div class=\"gradient-overlay\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/02\/TD2_8493_ytHWFSum-scaled.jpg)\"><\/div>\n            <div class=\"wrapper wrapper--xsm section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner\">\n                    <div class=\"container-fluid\">\n                        <div class=\"row\">\n                            <div class=\"col-12\">\n                                <div class=\"content-block\">\n                                    <div class=\"es-section__label es-label es-label--sm\">7. LEADERS UNDER 40<\/div>\n                                    <h2 class=\"h3 es-section__title\"><\/h2>\n                                    <div class=\"es-section__label es-label es-label--xsm tags\">\n                                                                            <\/div>\n                                    <div class=\"es-section__text content-area\">\n                                        <p>The Leaders Under 40 Award returns, on a mission to identify and recognise exceptional individuals under the age of 40 who are propelling the sports industry forward.<\/p>\n<p>This award is for those executives aged under 40 who have made a personal tangible impact on the industry with clearly identifiable outcomes as a result of their leadership and work.<\/p>\n<p>Previous Leaders Under 40 recipients may enter again &#8211; however the entry must be different to any previous entries and will only enter into the Class of 2026 process if their impact over the past 12 months has been significant.<\/p>\n                                    <\/div>\n\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    <\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":23814,"parent":3574,"menu_order":9,"template":"","categories":[],"event_page_types":[],"class_list":["post-29666","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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