{"id":30372,"date":"2025-04-22T16:21:41","date_gmt":"2025-04-22T16:21:41","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=30372"},"modified":"2026-03-18T15:32:29","modified_gmt":"2026-03-18T15:32:29","slug":"content-themes","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/2025-agenda\/content-themes\/","title":{"rendered":"Content Themes"},"content":{"rendered":"<!-- blocks\/hero-primary -->\n<!-- inc\/comp\/hero -->\n<div class=\"hero hero--var-1 theme-dark  hero--secondary\" role=\"banner\">\n    <div\n      class=\"hero__image\"\n          >\n        \n                    <ul class=\"hero__gallery-images grad-map grad-map--1 grad-map--1--semi-reveal\">\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/54071154301_ce9800a466_o-1024x683.jpg\"><\/div>\n                    <\/li>\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/54071403863_39678bbc85_o-1024x683.jpg\"><\/div>\n                    <\/li>\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/54071481659_6a27b59370_o-1024x683.jpg\"><\/div>\n                    <\/li>\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/54071607815_c7a135019b_o-1024x683.jpg\"><\/div>\n                    <\/li>\n                            <\/ul>\n        \n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container \"> \n                <div class=\"hero__content \">\n                                        <div class=\"hero__content__inner\">\n                                                                            <p class=\"hero__label es-label color-pcolor-2\">\/\/ Content Themes<\/p>\n                                                                        \n                        <h1 class=\"hero__title\">EXPLORE THE INDUSTRY&#8217;S <span>HOTTEST TOPICS<\/span><\/h1>\n                        \n                                                    <div class=\"hero__icon-text\">\n                                                                    <span>\n                                                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/themes\/leaders-in-sport-rebuild\/assets\/images\/svgs\/location-white.svg\" alt=\"Location icon\" \/>\n                                                                                The Summit, Allianz Stadium                                    <\/span>\n                                \n                                                                    <span>\n                                                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/themes\/leaders-in-sport-rebuild\/assets\/images\/svgs\/calendar-white.svg\" alt=\"Date icon\" \/>\n                                                                                1 &#8211; 2 October 2025                                    <\/span>\n                                                            <\/div>\n                        \n                                                    <div class=\"content-area hero__text\">\n                                <p>Take a look at the content themes that will be discussed at The Summit, part of Leaders Week. <\/p>\n                            <\/div>\n                        \n                                                    <span class=\"hero__cta\">\n                                <a\n                                  href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/get-your-pass\/\"\n                                  class=\"button button-primary\"\n                                                                                                    >\n                                    <span>Secure Your Pass<\/span>\n                                <\/a>\n                            <\/span>\n                        \n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n\n\n    \n        <\/div>\n    <\/div>\n    <\/div>\n \n\n\n<div id=\"hero-next-section\"><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInLeft\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container section-padding-top \">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center \">\n                <div class=\"col col--6\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-scaled.jpg 2560w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-1024x683.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-768x512.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-1536x1024.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-2048x1365.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-600x400.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-1200x800.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/GettyImages-2211150123-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                <\/div>\n                <div class=\"col col--5 col-offset-1\">\n                    <p><strong>WHERE THE MONEY&#8217;S MOVING IN SPORT<\/strong><br \/>\n<em><br \/>\n<span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Private equity, sovereign wealth &amp; new commercial streams<\/span><br \/>\n<\/em><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Private equity is now permitted in all of the major American leagues, and investment into sport reaches higher levels each year. With the continued growth of women\u2019s sport, changes in valuations of media rights and more categories of brands and sponsors than ever before, it\u2019s the perfect time to hear from investors and market experts on where the money\u2019s being spent, the pros and cons of investment, and the new streams of commercial revenue set to be unlocked.<\/span> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Understanding how investors and brands are viewing the market is critical to unearth new opportunities for businesses across the industry, whether that\u2019s an insider\u2019s guide on how to work with investors or what consensuses are shared amongst those controlling the purse strings at the top of sport.<\/span> <\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInRight\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container section-padding-top section-padding-bottom\">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center flex-reverse\">\n                <div class=\"col col--5\">\n                    <p><strong>REACHING EVERY CORNER OF THE GLOBE<\/strong><\/p>\n<p><i><span data-contrast=\"auto\">International aims, international games, reaching new fans<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">All eyes are on the USA ahead of the 2026 FIFA men\u2019s World Cup, LA 2028 and the Club World Cup, whilst at the same time the 2034 FIFA men\u2019s World Cup has increased the spotlight on Saudi Arabia\u2019s sporting ambitions. International expansion is on the agendas of all the major leagues \u2013 most visibly through an increasing number of international games being played in Europe and elsewhere this year &#8211; while European football increasingly looks the other way.<\/span> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Sport is becoming more global than ever, and as leading organisations reach outside their local markets to reach new fans, get the inside track on both the strategies they\u2019re deploying and the markets they\u2019re prioritising.<\/span> <\/span><\/p>\n                <\/div>\n                <div class=\"col col--6 col-offset-1\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"4372\" height=\"2915\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4.png 4372w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-300x200.png 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-1024x683.png 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-768x512.png 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-1536x1024.png 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-2048x1365.png 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-600x400.png 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-1200x800.png 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-4-1500x1000.png 1500w\" sizes=\"auto, (max-width: 4372px) 100vw, 4372px\" \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInLeft\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container  section-padding-bottom\">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center \">\n                <div class=\"col col--6\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"4372\" height=\"2915\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1.png 4372w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-300x200.png 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-1024x683.png 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-768x512.png 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-1536x1024.png 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-2048x1365.png 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-600x400.png 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-1200x800.png 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1-1500x1000.png 1500w\" sizes=\"auto, (max-width: 4372px) 100vw, 4372px\" \/>                <\/div>\n                <div class=\"col col--5 col-offset-1\">\n                    <p><strong>MEETING THE MODERN CONSUMER\u00a0<\/strong><\/p>\n<p><i><span data-contrast=\"auto\">What fans want and how they want it\u00a0<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Modern consumers have more choice (and in many cases, less money to spend) than ever, and as a result are demanding more from their sports offering \u2013 whether that\u2019s an increasingly bespoke entertainment experience, venues that transform matchday or purposeful commitments from the teams, leagues and brands that they engage with.<\/span> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">As it becomes more challenging to convince consumers and fans to part with their money in a crowded market and challenging economy, hear smart perspectives from inside and outside of sport on how to discover what they want, how to build loyalty and how to act with agility to deliver it.<\/span> <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInRight\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container  section-padding-bottom\">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center flex-reverse\">\n                <div class=\"col col--5\">\n                    <p><strong>THE INSIDE TRACK FROM OUTSIDE OF SPORT\u00a0<\/strong><\/p>\n<p><em><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Cross-industry collaborations &amp; rethinking your entertainment strategy<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">The leading organisations in sport are placing more time and resource into worlds beyond sport \u2013 content, gaming and media formats, collaborations with fashion brands, and lifestyle, music and entertainment strategies are all becoming commonplace for the most cutting-edge executives.<\/span> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">You\u2019ve told us you want to hear from the best outside of sports as well as those inside it &#8211; whether it\u2019s the worlds of music, fashion, television or technology, there\u2019s a host of tips, tactics and transferable lessons for the sports industry: from audience acquisition, formats, creative ways to activate to developing more powerful experiences.<\/span><\/span><\/p>\n                <\/div>\n                <div class=\"col col--6 col-offset-1\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"4372\" height=\"2915\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images.png 4372w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-300x200.png 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1024x683.png 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-768x512.png 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1536x1024.png 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2048x1365.png 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-600x400.png 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1200x800.png 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-1500x1000.png 1500w\" sizes=\"auto, (max-width: 4372px) 100vw, 4372px\" \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInLeft\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container  section-padding-bottom\">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center \">\n                <div class=\"col col--6\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"4372\" height=\"2915\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5.png 4372w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-300x200.png 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-1024x683.png 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-768x512.png 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-1536x1024.png 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-2048x1365.png 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-600x400.png 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-1200x800.png 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-5-1500x1000.png 1500w\" sizes=\"auto, (max-width: 4372px) 100vw, 4372px\" \/>                <\/div>\n                <div class=\"col col--5 col-offset-1\">\n                    <p><strong>THE TECH DRIVING TRANSFORMATION<\/strong><\/p>\n<p><em><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Making sense of the technology the industry leaders are building and exploring<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">From alternative broadcasts and tech-driven new sports properties like golf\u2019s new TGL, to how sports will work with large language models like ChatGPT, this is the opportunity for sports organisations to rethink how technology can work for them &#8211; whether that\u2019s packaging content in different ways, considering how to process, share and analyse data, or discovering the must-have tech solutions for the modern sports organisation.<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">In an industry where technology and how you use it can touch every part of your business from field to finance, better understand the products, the integrations and the solutions poised to drive transformational change &#8211; and how the people behind them are delivering them to market.<\/span><\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInRight\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container  section-padding-bottom\">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center flex-reverse\">\n                <div class=\"col col--5\">\n                    <p><strong>MODERN LEADERSHIP FOR MODERN ORGANISATIONS\u00a0<\/strong><\/p>\n<p><em><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Examining the organisational blueprints of the best in the business<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Making sure you\u2019re identifying, recruiting, training and retaining the best talent for your organisation is critical for businesses to operate successfully, especially at a time of rapid economic, societal and technological change. From the rise of the Chief People Officer to culture as a cornerstone of organisational strategy, and the ways in which the best leaders lead, there\u2019s a wealth of lessons to be shared.<\/span> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">With a focus on gathering leaders from in and around sports to speak at the Summit, listen in and discuss not only what leading organisations have been doing, but how they do it, and what makes the best-in-class operators work effectively and efficiently \u2013<\/span> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">get inside how the world\u2019s most influential organisations operate.<\/span> <\/span><\/p>\n                <\/div>\n                <div class=\"col col--6 col-offset-1\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"4372\" height=\"2915\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2.png 4372w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-300x200.png 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-1024x683.png 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-768x512.png 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-1536x1024.png 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-2048x1365.png 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-600x400.png 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-1200x800.png 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-2-1500x1000.png 1500w\" sizes=\"auto, (max-width: 4372px) 100vw, 4372px\" \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/image-and-content -->\n<div data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInLeft\" class=\"content-area es-section theme-light\" id=\"\">\n    <div class=\"wrapper\">\n        <div class=\"bg-striped-pattern__inner container  section-padding-bottom\">\n            <div class=\"col-parent col-parent--stack-tb flex-align-center \">\n                <div class=\"col col--6\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"4372\" height=\"2915\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3.png 4372w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-300x200.png 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-1024x683.png 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-768x512.png 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-1536x1024.png 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-2048x1365.png 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-600x400.png 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-1200x800.png 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/04\/Content-theme-images-3-1500x1000.png 1500w\" sizes=\"auto, (max-width: 4372px) 100vw, 4372px\" \/>                <\/div>\n                <div class=\"col col--5 col-offset-1\">\n                    <p><strong>HOW BRANDS SOLVE BUSINESS PROBLEMS\u00a0<\/strong><\/p>\n<p><em><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Understanding brand needs, wants and purpose in a disrupted, competitive marketplace<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\"><strong>What:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">From new entrants to longstanding partners of the biggest properties, brands are increasingly creative in the deals they sign and how they activate, as getting in front of consumers becomes more complex and splintered. Whether it\u2019s heritage brands balancing tradition against a fresh approach or disruptive newcomers rewriting the script, how brands think and what they want is more relevant than ever.<\/span> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Why:<\/strong> <span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Understanding how brands are evolving and what they really want from partnerships is essential in helping to deliver return on investment. In a competitive and cluttered space, unearth and showcase the most creative thinking, the smartest ways to reach fans and the data and analytics that underpin it all.<\/span><\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/form-embed -->\n<section data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInUp\"\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquire\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/TD_27193_HxoyBedM-1-scaled.jpg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">Enquire<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Register your interest for 2026<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p><strong>Speak to the team today to find out more and they can:<\/strong><\/p>\n<ul>\n<li>Highlight attendees who are important to your business goals<\/li>\n<li>Explain the types of sessions you can expect to see<\/li>\n<li>Provide tips on how to maximise your time at Leaders Week<\/li>\n<\/ul>\n<p>To gain media accreditation, please <a href=\"https:\/\/eur.cvent.me\/NwmWy?rt=3DjtbujwWUmN3GOchJoIQg\">submit your request here<\/a>.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-10-07\/3fgslp\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":28712,"parent":32254,"menu_order":0,"template":"","categories":[],"event_page_types":[],"class_list":["post-30372","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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