{"id":31657,"date":"2025-08-05T06:53:52","date_gmt":"2025-08-05T06:53:52","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31657"},"modified":"2025-08-06T13:43:32","modified_gmt":"2025-08-06T13:43:32","slug":"viewlift-for-liv-golf-and-caliente-tv-redefining-global-sports-fandom","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/viewlift-for-liv-golf-and-caliente-tv-redefining-global-sports-fandom\/","title":{"rendered":"ViewLift for LIV Golf and Caliente TV: Redefining Global Sports Fandom"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746198466.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Media\/Broadcast<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">ViewLift for LIV Golf and Caliente TV: Redefining Global Sports Fandom<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/LSA-Website-Logos-2-1-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/LSA-Website-Logos-4-2-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/LSA-Website-Logos-16-1-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>ViewLift, in a landmark year for sports streaming innovation, partnered with LIV Golf and Caliente TV to transform the global fan experience through cutting-edge technology, deep personalization, and scalable DTC platforms. Two distinct innovations underpinned this achievement:<\/p>\n<p>LIV Golf+: Any Shot Any Time \u2013 Personalizing Golf Broadcasts. Tasked with modernizing the golf viewing experience, LIV Golf partnered with ViewLift to launch the Any Shot Any Time (ASAT) feature\u2014a first-of-its-kind live viewing tool.<\/p>\n<p>This advanced streaming experience empowered fans to follow specific golfers, groups, or teams live, with multiview options and instant replays integrated directly into digital scorecards and leaderboards. Built using ViewLift\u2019s OTT technology stack and Google Cloud\u2019s infrastructure\u2014alongside Mobii\u2019s synchronized camera feeds\u2014LIV Golf+ delivered a more dynamic, immersive way to experience the sport.<\/p>\n<p>LIV Golf+ proved how innovation in streaming can breathe new life into traditional sports broadcasting.<\/p>\n<p>Caliente TV \u2013 Rapid OTT Deployment for Latin America\u2019s Football Fans.<\/p>\n<p>Grupo Caliente launched Caliente TV to bring premier leagues like UEFA Champions League and Liga MX directly to fans across Mexico and beyond. ViewLift built and deployed a cross-device streaming platform in time for the season kickoff.<br \/>\nWith personalized recommendations, multi-language support, and diverse monetization models, Caliente TV quickly established itself as a go-to destination for sports fans in the region.<\/p>\n<p>Together, these collaborations represent the future of global sports fandom\u2014fan-first, data-led, and powered by ViewLift\u2019s next-gen streaming technology.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary 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