{"id":31659,"date":"2025-08-05T06:52:40","date_gmt":"2025-08-05T06:52:40","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31659"},"modified":"2025-08-27T16:01:05","modified_gmt":"2025-08-27T16:01:05","slug":"engaging-record-olympic-audiences-on-max-in-europe-for-paris-2024","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/engaging-record-olympic-audiences-on-max-in-europe-for-paris-2024\/","title":{"rendered":"Engaging Record Audiences for an Olympic Games"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1742571304.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Media\/Broadcast<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Engaging Record Audiences for an Olympic Games<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/LSA-Website-Logos-15-1-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>The Olympic Games Paris 2024 represented a unique moment in time and the first time the Olympics had returned to Europe since London 2012. To maximise fan engagement, Warner Bros. Discovery (WBD) \u2013 the Home of the Olympics in Europe \u2013 was the only broadcaster to make every moment available to fans on its recently launched streaming platform, HBO Max.<\/p>\n<p>Offering instant access to subscribers to all 329 medal events featuring 10,500 athletes across 32 sports and 19 days of competition, live in HDR \u2013 encompassing all 3,800 hours of live event coverage produced, peaking at an incredible 54 concurrent streams \u2013 HBO Max provided a unique solution to fans wanting to access to everything live and on-demand.<\/p>\n<ul>\n<li><span data-teams=\"true\">WBD reached more than 215 million people across Europe during the Olympics across all platforms including HBO Max \u2013 23% more than Tokyo 2020<\/span><\/li>\n<li><span data-teams=\"true\">7 billion minutes streamed as HBO Max supercharges streaming engagement<\/span><\/li>\n<li><span data-teams=\"true\">Sunday 4th August saw a Warner Bros. Discovery record in Europe of 600 million minutes streamed in a single day<\/span><\/li>\n<li><span data-teams=\"true\">Record number of new paid streaming subscribers over the Games period; 77% more than Tokyo 2020<\/span><\/li>\n<li><span data-teams=\"true\">Saturday 27th was Warner Bros. Discovery\u2019s biggest ever single day for new paid streaming subscribers in Europe<\/span><\/li>\n<li><span data-teams=\"true\">More than 5.2 billion video views of WBD\u2019\u202fOlympics\u202fposts on social &#8211; nearly x10 more than Tokyo 2020 and more than four times greater than Olympic Winter Games Beijing 2022 and Tokyo 2020 combined.<\/span><\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      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