{"id":31701,"date":"2025-08-05T06:54:03","date_gmt":"2025-08-05T06:54:03","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31701"},"modified":"2025-08-05T06:54:09","modified_gmt":"2025-08-05T06:54:09","slug":"ear-to-the-ground","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/ear-to-the-ground\/","title":{"rendered":"Ear to the Ground"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1749460464-scaled-e1754039768932.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Agency of the Year<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Ear to the Ground<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <a href=\"https:\/\/www.eartotheground.agency\/\">\n                                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/Ear-to-the-Ground_Stacked-Logo_White-1-300x95.png\" alt=\"\" \/>\n                                                    <\/a>\n                                            <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">The Creative Agency Turning Fans into Consumers<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>At Ear to the Ground, we exist to turn fans into consumers for the world\u2019s most culturally invested brands in sport, gaming, and entertainment. In 2024\u201325, our bold ambition was to lead the industry in cultural effectiveness\u2014proving that emotional connection with fans drives measurable business impact.<\/p>\n<p>Through our proprietary Fans to Consumers\u2122 methodology and Fan Intelligence\u00ae platform, we helped brands like Nike, PlayStation, Coca-Cola, and Pringles build meaningful, commercially successful connections with their audiences. Our insight-led, fan-built campaigns not only resonated with real people but delivered clear business results.<\/p>\n<p>For PlayStation, our UCL campaign drove a 71% uplift in brand affinity and a 46% increase in purchase intent. With Pringles, we partnered with England star Cole Palmer to create Hot vs Cole\u2014a culturally connected, meme-worthy campaign that delivered 264M+ views (vs. a 12M target) and 1,000+ media pick-ups. And for Nike\u2019s Air Max Dn, we re-established the brand\u2019s relevance in the Paris banlieues, resulting in record sell-through (30% above target).<\/p>\n<p>Our strategy isn\u2019t just to chase cultural relevance, it\u2019s to earn it. Every brief starts by listening to fans through our Fan Intelligence\u00ae network, refined by Fan_Intelligence_AI, and validated through FanCORE\u00ae, our proprietary content effectiveness engine. This fan-first approach enables us to identify emotional triggers, co-create with tastemakers, and optimise creative for maximum cultural and commercial impact.<\/p>\n<p>From Champions League to next-gen gaming, our campaigns have sparked conversation, earned trust, and influenced behaviour. With over 100 benchmarked campaigns and clients including Jordan, Snipes, and JD, we\u2019ve proven that when brands show up with authenticity and listen to fans, they make an impact.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      style=\"\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">30 September 2025<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Join us for an evening of celebration<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>A black tie gala like no other, join us at the Victoria and Albert Museum this September to champion the best in global sport business.<\/p>\n<p>Enquire to attend the Leaders Sports Awards today.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-02-14\/3bmqxk\" width=\"100%\" height=\"750\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n               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<\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":31604,"menu_order":17,"template":"","categories":[],"event_page_types":[],"class_list":["post-31701","event-post","type-event-post","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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