{"id":31728,"date":"2025-08-05T06:54:19","date_gmt":"2025-08-05T06:54:19","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=31728"},"modified":"2025-09-02T10:59:49","modified_gmt":"2025-09-02T10:59:49","slug":"air-canada-x-paris-2024-fly-the-flag","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/air-canada-x-paris-2024-fly-the-flag\/","title":{"rendered":"Air Canada x Paris 2024: Fly the Flag"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Collaboration<\/a>\n\n\t\t\t\t\t\t

Air Canada x Paris 2024: Fly the Flag<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    A Story of Boldness with Backup<\/h2>\n \n
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    Rooted in shared Canadian values of pride, diversity, and kindness, Air Canada\u2019s partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) is a celebration of what it means to be Canadian\u2014at home and on the world stage. This collaboration leverages the global spotlight of the Paris 2024 Olympic and Paralympic Games to showcase those values in a way that both inspires Canadians and motivates Air Canada employees. The partnership is about integrating thoughtfully and authentically into a period of heightened national pride and emotional moments that bring Canadians together and celebrate our incredible athletes.<\/p>\n

    As Canada\u2019s national airline, Air Canada flies Team Canada and their fans to The Games. But the airline wanted both Canadians at home and around the world to see Air Canada as not only a functional brand, but a brand they have an emotional connection to. Air Canada sought to do that with their Olympic & Paralympic partnerships \u2013 two relationships driven by emotion and national pride.<\/p>\n

    As the key insight of how to bring the COC & CPC partnerships to life, the boarding pass was leveraged as the distinctive campaign visual device. As more than just a ticket, it is a symbol of opportunity, and the emotion that travel inspires. The Games offered the perfect opportunity to do just that \u2013 inspire the ability to dream big and dream freely. The spectrum of what a boarding pass represents ranges from functional to aspirational. Air Canada exist to fly people places, and at its core, the Air Canada boarding pass is a symbol of in-person connections and carrying Canadian dreams, just like the ones of our athletes, making it to the world\u2019s biggest sport event.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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