{"id":31745,"date":"2025-08-05T06:54:21","date_gmt":"2025-08-05T06:54:21","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31745"},"modified":"2025-08-05T10:11:30","modified_gmt":"2025-08-05T10:11:30","slug":"taking-lidl-to-the-top-at-uefa-euro-2024","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/taking-lidl-to-the-top-at-uefa-euro-2024\/","title":{"rendered":"Taking Lidl to the top at UEFA Euro 2024"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1 sportsnet-showdown\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746179593-e1754043039192.jpeg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Collaboration<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Taking Lidl to the top at UEFA Euro 2024<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/lidl-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/lidl-2-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>How does a household name like Lidl continue increasing its market share after 30 years of stunning growth?<\/p>\n<p>In retrospect, the answer is simple: by creating a fan-centric campaign around its sponsorship of UEFA&#8217;s flagship international football tournament and leading the field in sponsorship recognition.<\/p>\n<p>But what seems obvious now was anything but simple when Lidl asked Sid Lee Sport to activate its sponsorship of UEFA Euro 2024.<\/p>\n<p>The brand had never sponsored football or any property this big before. Now, it was rubbing shoulders with the giants of the sports sponsorship world, competing for share of voice during a noisy tournament and share of wallet in a ruthlessly competitive category.<\/p>\n<p>The agency developed a two-phase, multichannel, fully integrated campaign that saw Lidl activate its sponsorship across 31 European markets, reaching hundreds of millions of people.<\/p>\n<p>Its advertising creative was judged to be on a par with adidas&#8217;s famous &#8220;Hey Jude&#8221; ad, and audiences across Europe enthusiastically received every element of the campaign.<\/p>\n<p>Lidl set a new gold standard for sport sponsorship activation at UEFA EURO 2024. It not only succeeded in establishing its relationship with football in consumers&#8217; minds and smashing its 1m target for app user acquisition but also achieved the highest sponsor recognition of all UEFA EURO 2024 sponsors.<\/p>\n<p>This superb case study is a testament to Lidl&#8217;s commitment to viewing sponsorship as a platform, not just another media channel.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746179593-e1754043039192.jpeg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">October 2027<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Interested in entering or attending the 2027 awards?<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>Enquire about the Leaders Sports Awards today and a member of our team will be in touch.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2026-10-13\/3k6hrc\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">6 September &#8211; 8 October 2026<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Discover More At Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> Two days at Stamford Bridge will bring together 3,000 senior decision-makers to exchange ideas, strengthen relationships and get business done. From three stages of future-facing insight to focused Forums, curated Masterclasses and networking built around every kind of conversation, this is where the global sports industry comes together to shape what happens next.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":31759,"parent":31604,"menu_order":23,"template":"","categories":[],"event_page_types":[],"class_list":["post-31745","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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