{"id":31773,"date":"2025-08-05T06:55:13","date_gmt":"2025-08-05T06:55:13","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=31773"},"modified":"2025-08-05T06:55:21","modified_gmt":"2025-08-05T06:55:21","slug":"teamviewer-presents-shesporttech","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/teamviewer-presents-shesporttech\/","title":{"rendered":"TeamViewer Presents SheSportTech"},"content":{"rendered":"\n\n
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\n \/\/ SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Collaboration<\/a>\n\n\t\t\t\t\t\t

TeamViewer Presents SheSportTech<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n
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    Leveraging Sponsorship to Bring More Women in Sports Technology<\/h2>\n \n
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    TeamViewer is a leading global technology company that provides a connectivity platform to remotely access, control, manage, monitor, and repair devices of any kind. To appeal to Enterprise Audiences, and strengthen their reputation as a market leader and socially responsible innovator, TeamViewer sought to address gender disparities in sports technology.<\/p>\n

    A poignant representation of the wider technology sector, Sports Technology is a field where 75% of roles are held by men. To get more women into sports tech, TeamViewer leveraged their partnerships with Manchester United FC (MUFC) and the Mercedes-AMG PETRONAS F1 Team (MAMG). They launched SheSportTech: a pathway that offered women a chance to learn about sport technology and earn a grant to help them break into the field.<\/p>\n

    If you can\u2019t see it, you can\u2019t be it. SheSportTech put the real women working in sport technology within MUFC and MAMG at the forefront of the campaign.<\/p>\n

    These women became role models and mentors, driving awareness about the variety of roles and opportunities available. The initiative rollout saw TeamViewer taking over Old Trafford, hosting webinars and creating a dedicated ub, full of resources and role model interviews \u2013 which were watched for 444 hours!<\/p>\n

    The first of its kind, SheSportTech was a success: it increased consideration of sports tech as a career among women 25-35 by 30%. TeamViewer received more than six times its target applications for grants; and increased awareness of their sponsorships and consideration of their brand among its Enterprise Audiences.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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