{"id":31812,"date":"2025-08-05T06:55:26","date_gmt":"2025-08-05T06:55:26","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31812"},"modified":"2025-08-05T06:55:32","modified_gmt":"2025-08-05T06:55:32","slug":"capitals-50th-anniversary","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/capitals-50th-anniversary\/","title":{"rendered":"Capitals 50th Anniversary"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746818623-scaled-e1754046976226.jpeg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Entertainment Experience<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Capitals 50th Anniversary<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/31-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/33-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/30-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/28-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/29-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/32-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">Fifty Fest and Event Experiences<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Capitals Fifty Fest presented by TikTok, was a once-in-a-lifetime celebration that brought together fans, current and former players, and the community kick off the Washington Capitals&#8217; 50th anniversary celebrations. This immersive event hosted at Capital One Arena combined the excitement of a live concert by Third Eye Blind, interactive fan experiences, and digital engagement, creating a memory for fans of all ages.<\/p>\n<p>The Capitals were seeking a big way to begin the 50th anniversary season that would give back to fans. It was essential to make the event approachable and family friendly, which is where tickets for $19.74 came in. Designed to celebrate the Capitals\u2019 legacy, engage the next generation of hockey fans, and showcase the team\u2019s long-term commitment to the community, Fifty Fest marked a significant milestone for the Caps franchise and brought 70 alumni from across the world together.<\/p>\n<p>The vibe was NEW-STOLGIC: blending of new and nostalgic to create memories and brand connection.<\/p>\n<p>Additionally, there was a goal to honor each era of hockey and it\u2019s signatures moments and players. At Capital One Arena, there were five Era Nights throughout the season, Each night featured ceremonial puck drop, a specialty 50th anniversary giveaway, in-game content and features, an in-game environment based on the era\u2019s colors and theme and nods to the specific period of Capitals hockey history.<\/p>\n<p>The Capitals also wanted to be embedded with the city and the DMV through new branding activations and opportunities while also creating experiences where Caps fan live. Examples included the first ever installation at Palmer Alley, experiential footprints at outdoor rinks and a plaque unveil in Georgetown. While creating these experiences through out the season, we also had the business objectives of driving through partnerships, ticketing and retail in mind.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      style=\"\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">6 October 2026<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Join us for an evening of celebration<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>Enquire to attend the Leaders Sports Awards today.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-02-14\/3bmqxk\" width=\"100%\" height=\"750\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":31604,"menu_order":28,"template":"","categories":[],"event_page_types":[],"class_list":["post-31812","event-post","type-event-post","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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