{"id":31856,"date":"2025-08-05T06:55:37","date_gmt":"2025-08-05T06:55:37","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31856"},"modified":"2025-08-05T06:55:47","modified_gmt":"2025-08-05T06:55:47","slug":"cashback-courts","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/cashback-courts\/","title":{"rendered":"Cashback Courts"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/2025-photo-credit-cory-grimes-for-complex-5.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Entertainment Experience<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Cashback Courts<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/42-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/43-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/44-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/45-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/46-300x169.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">The Bay\u2019s Basketball Festival For All<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Cashback Courts marked Chase Freedom\u2019s first standalone experiential campaign \u2013 a bold, purpose-built platform designed to drive brand loyalty and deepen community engagement with fans and San Francisco locals during NBA All-Star Weekend.<\/p>\n<p>Cashback Courts was more than a festival; it was a full-court celebration. The experience featured three custom courts inspired by Chase Freedom\u2019s core benefits: 5% cashback on travel (the 5 Court and home of the \u201cAround the World\u201d Cashback Shot Clock Challenge), 3% cashback on dining (the 3, also known as the Foodie Court), and 1.5% cashback on everyday purchases (the 1.5). Each court was designed to create immersive, on-brand moments from an interactive digital court with gameplay and prizes to local food vendors and small business merchants.<\/p>\n<p>The experience featured 21 athlete appearances, including three NBA All-Stars, and surprise performances by Bay Area artists Saweetie, LaRussell, and Thuy. The event drew over 3,800 attendees, with nearly half the attendees being Chase Freedom cardmembers. Fans took part in basketball challenges, meet-and-greets, and walked away with limited-edition merch designed by Mr. Flower Fantastic. Additionally, Mr. Flower Fantastic hand-crafted a 10-foot floral Cashback Courts jersey which became our marquee photo moment of the weekend.<\/p>\n<p>At every touchpoint, Chase\u2019s brand messages came to life: \u201cFandom is fueled by Freedom\u201d and \u201cIn the moments that matter, cashbacking makes it count even more.\u201d These messages came to life through authentic storytelling, fan-first experiences open to all, VIP plus-ups for Chase Freedom customers, and community-rooted connections.<\/p>\n<p>The campaign was driven by a robust media strategy, and the effort generated 91,122 organic social impressions, 108 million paid impressions, and 43 million out-of-home (OOH) impression. But beyond the numbers, it was the emotional connection that defined its success; from families experiencing All-Star Weekend free of charge to thousands of moments shared organically.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      style=\"\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">30 September 2025<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Join us for an evening of celebration<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>A black tie gala like no other, join us at the Victoria and Albert Museum this September to champion the best in global sport business.<\/p>\n<p>Enquire to attend the Leaders Sports Awards today.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                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        if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":31604,"menu_order":33,"template":"","categories":[],"event_page_types":[],"class_list":["post-31856","event-post","type-event-post","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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