{"id":31962,"date":"2025-08-05T06:56:44","date_gmt":"2025-08-05T06:56:44","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31962"},"modified":"2025-08-05T14:04:17","modified_gmt":"2025-08-05T14:04:17","slug":"raceiq-the-best-in-class-horse-racing-analytics-solution","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/raceiq-the-best-in-class-horse-racing-analytics-solution\/","title":{"rendered":"RaceiQ &#8211; The best-in-class horse racing analytics solution"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746796916.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Tech Breakthrough<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">RaceiQ &#8211; The best-in-class horse racing analytics solution<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/RaceiQ-White-Logo-300x97.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>In November 2023 Racecourse Media Group (RMG) partnered with Ellipse, world leaders in data analysis in cricket and tennis, among others, to create a compelling new proposition in horse racing. RaceiQ has since been widely adopted by the industry.<\/p>\n<p>Developed by data scientists at Ellipse, RaceiQ metrics have been revolutionary since their introduction.<\/p>\n<p>The technology has three core objectives for racing fans:<\/p>\n<ul>\n<li>Deepen fan understanding<br \/>\nTraditionally, the analysis of races has relied on the interpretation of presenters and pundits. The introduction of RaceiQ enables complex data to be analysed and presented in simple facts, demonstrating to the audience exactly how and why certain things happen within a race.<\/li>\n<li>Offer compelling new narratives<br \/>\nBy using these exciting new tools and insights, broadcasters can highlight where a race was won or lost and open up comparisons between horses like never before.<\/li>\n<li>Attract a new audience to racing<br \/>\nBy demystifying horse performances and simplifying the way that racing data is presented, including in-race datapoints and graphics, RaceiQ has the ability to engage a wider, younger data-savvy audience.<\/li>\n<\/ul>\n<p>RaceiQ metrics introduce new narratives into racing, digestible for all fans regardless of their racing experience. We have modelled metrics to illustrate and contextualise each section of a race, from the speed at the start of a race, how a horse has jumped through a race, to how a winning time compares to historical race times.<\/p>\n<p>The implementation of broadcast graphics has brought dedicated analysis shows, such as the Verdict, Road to Cheltenham and The Full SP on Racing TV to life. Where rolling subtitles were previously used to narrate alongside presenters, we can provide accurate information at the most relevant moment in pre- and post-race reflections. Both presenters and fans have embraced the shows, and presenters are keen to help drive understanding and awareness of the information presented.<\/p>\n<p>Through this, the use of data in day-to-day broadcasts has been normalised and is becoming a part of the language across racing channels.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      style=\"\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n    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you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-02-14\/3bmqxk\" width=\"100%\" height=\"750\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n                  <script defer>\n                    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            }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  theme-light bg-brandmark\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                        <div class=\"col col--12 col--flex-align-right\">\n                                                        <div class=\"es-section__centered-content align-center\">\n                                                                            <p class=\"es-section__label es-label es-label--md\">29 September &#8211; 2 October 2025<\/p>\n                                    \n                                                                            <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n       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